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4 Marketing Lessons from Oprah

After 25 years, Oprah’s influence remains unparalleled. She has the ability to turn everything she touches in to gold. From […]

PR to Journalist Ratio Breeds Fear

This is a guest post from Lisa Larranaga, Research Development Coordinator at Cision. It’s well-known that newsrooms are shrinking but […]

Speak No Evil

The difficulties in managing a brand through social media channels are not just difficulties in learning technologies, but in managing […]

Writing an optimized press release starts with the right keywords

I love that PR professionals are seeing the benefits of writing optimized press releases.  Our SEO 101 for PR webinar […]

Rethinking what qualifies as a social media crisis

I finished reading Jay Baer and Amber Naslund’s excellent new book, “The Now Revolution: Seven Shifts to Make Your Business, […]

3 small businesses that prove no business is too small for the social Web

Ever had the feeling that social media listening and measurement are just for big companies? If you need a reminder […]

American Idol’s Top 11: Explaining the Unexpected

This post was written by Phil Kam, Cision Analysis’ director of new services who is integrating social media analysis into […]

Building a digital identity with a common name

How unique is your name? When you enter your name in a search on Twitter, Facebook or LinkedIn, do you […]

Why PR Professionals should care about the launch of LinkedIn Today

Last week was the beta launch of LinkedIn’s news aggregator called LinkedIn Today. “LinkedIn Today allows members to access their […]

Twenty fashion bloggers to follow on Twitter

As Tyra Banks will remind you every chance she gets, breaking into the world of fashion and beauty is no easy […]

Q&A from “SEO 201 for Press Releases” Webinar

This post is co-written by Integrated Marketing expert Dan O’Brien, CEO of VividAscent. Thank you to those of you that […]

University Program gives PR students job experience before graduation

  Today’s post was written by Kristen Hartmann, Manager, Global Product Development for Cision. She also coordinates Cision’s University Program. […]

Q&A with Beth Kanter: non-profits and social media

When it comes to social media strategy for non-profits, Beth Kanter is the cream of the crop. Her blog, Beth’s […]

3 tools to help communications pros kickstart ideas for Web and mobile apps

If you work in public relations or marketing, you don’t need me to rattle off the growing array of digital platforms […]

9 More Questions Answered from “SEO 101 for Press Releases” Webinar

Thank you to those of you who participated in last Thursday’s webinar “SEO 101 for Press Releases”. We had a […]

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