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Oct 27, 2011
4 Marketing Lessons from Halloween
Halloween is one of my favorite holidays. It’s fun to dress up as something or someone else just for the […]
Oct 26, 2011
How does fair use of copyrighted work apply to branded content?
As professional communicators continue to diversify their output of branded content into an ever-growing variety of formats–from blogs to YouTube […]
Oct 18, 2011
Top PRSA International sessions on Twitter
With more than 200 leading professional communicators leading sessions at this week’s Public Relations Society of America (PRSA) International Conference […]
Sep 15, 2011
The Semantic Web inches closer to reality for media and communications pros
The insightful presentations here at the Semantic Web Media Summit in New York yesterday have me thinking about a line […]
Sep 9, 2011
PR News Roundup 9/9/11: 5 PR Blog posts You May Have Missed
Since she’s been mentioned in 2 of our 3 blog posts this week and she’s our usual “Roundup” girl here […]
Aug 30, 2011
What PR pros should understand about behavioral targeting in paid media: an interview
Judging by the overwhelming response to our Future of Media event last week, communications professionals are actively preparing for the […]
Aug 23, 2011
5 Staples PR Can Borrow from Marketers
This post was written by Barbara Rozgonyi, founder of CoryWest Media, LLC and publisher of wiredPRworks.com What do you see on the […]
Aug 18, 2011
Using tags to track your blog’s direction
Usually when I’m tagging a blog post I’ve just written, I’m thinking about highlighting people, brands and concepts that I’ve […]
Aug 17, 2011
Biz vs. Art: Who’s Hiring–A Teaser
We have been crunching some numbers over here at Cision blog, really taking a hard look at newspapers during these […]
Aug 1, 2011
The long and short of long-form branded content
It’s hard to argue that the social Web hasn’t shortened our collective attention span. We have grown accustomed to the […]
Jul 26, 2011
Trend spotting: pitching data through infographics
No doubt infographics are taking all the left sides of our brains by storm, offering truths, stories and even a […]
Jul 22, 2011
Rethinking the definition of media placement
You get a mention in a national magazine. You get a half page write-up in a local newspaper. You get […]
Jul 8, 2011
Journalists Increasingly Source News on Social Media Platforms
Sometimes reporters ask to be pitched, and increasingly, that request is coming in at 140 characters or less. Communications firm […]
Jun 24, 2011
The evolving role of social media consultants: a chat with Mana Ionescu
As organizations move from debating whether to get involved with social media to a discussion about how to do it, […]
Jun 17, 2011
PR, journalism and computer science students come together on mobile technology
I can safely say that a decade ago, as a college journalism student, I never came into contact with any […]
