Trends
Feb 9, 2016
Top 9 Trump Staffers on Twitter
Donald Trump’s candidacy is a lesson for brands: executives can make great spokespeople but brand advocates should exist at all […]
Feb 8, 2016
Cision Data Predicts Sanders & Trump to Win New Hampshire
Based on the Twitter conversations of New Hampshire residents, Cision data indicates that Republican Donald Trump and Democrat Bernie Sanders […]
Feb 8, 2016
The 3 Brands That Won Super Bowl 50
Five million dollars is enough to purchase a 30-second Super Bowl ad, but it’s not enough to ensure it will […]
Feb 8, 2016
Infographic: Super Bowl 50’s Top Brands & Ads
Brands spent millions on Super Bowl ads, but how much social media reaction did they generate? Cision shows which brands controlled share of voice.
Feb 5, 2016
Native Advertising: Where Content Marketing and Journalism Overlap
How can native advertising affect your marketing strategy? Check out this post to learn about one of the least understood modern-day marketing concepts.
Feb 4, 2016
February Media Almanac
February 1922 — Reader’s Digest Established Reader’s Digest, a coffee table standard in thousands of homes, was launched in 1922. Founded by […]
Feb 4, 2016
Cision PR Edition Unveils New Upgrades!
Cision PR Edition has new upgrades, including relationship management, news monitoring and premium services offerings. Learn how the new features can help you!
Feb 2, 2016
In Politics & PR, Perception Is Reality
This year's Iowa caucus proved the power of social media in politics. Learn the impact of candidates' social efforts and how it's forming public opinion.
Feb 1, 2016
Why Brands Need To Embrace Snapchat
If you’re wondering why you or your brand should use Snapchat, follow the impressions. Snapchat generates 4 billion video views […]
Jan 29, 2016
Donald Trump Broke PR’s Golden Rule
Cision is monitoring the primary season, and we analyzed 675,000 tweets between 8:00 a.m. and 11:00 p.m. ET on January 28 […]
Jan 25, 2016
How Effectively Does Social Media Drive Word-of-Mouth?
A study published last week in the Royal Society Open Science questions the conventional wisdom of how effectively social networks […]
Jan 13, 2016
What Kept Social Buzzing During the State of the Union?
After seven years and countless political battles President Barack Obama still manages to turn out a crowd. Obama’s 2016 State […]
Jan 12, 2016
4 Things PR Pros Should Do in 2016
Don't worry; it's not too late to make resolutions. Think of yourself like a brand and apply these four ideas to your list to move forward in your PR career.
Jan 11, 2016
8 New Twitter Features for 2016
Twitter's growth slowed down in 2015, causing it to make a few changes. Check out how these 8 new features will affect PR and communication professionals.
Dec 30, 2015
4 Things Big Pharma Can Do About Medical Marijuana
Twenty-three states plus the District of Columbia have legalized the use of medical marijuana. In early November, Ohio voters rejected […]
