Trends

Adventures in localism

From journalism students to top editors, the issue of local coverage has frequently been debated. But for large news outlets, […]

The Mom Blog Phenomenon

Blossoming from a casual past-time to an Internet sensation, mom blogs are taking over the new media landscape

Pitching the green

Nature lovers, fear-not. While it may seem daunting to discern which reporters cover green products from those who don’t in […]

New hope for travel and tourist magazines

While magazines of all niches continue to struggle, tourist magazines may be heading to sunnier skies despite the turbulent economic […]

Healthcare, Social Media and Remarkability

Healthcare is one of the most important topics of our time. From healthcare reform to technological advances, to the ethics […]

Staying traditional in a digital world

Wayne Hill doesn’t have time for the hassle of a Web site. He’s too busy running a newspaper as the […]

iPod and radio unite

Last month, inVocus reported that while some jobs in radio will disappear and formats may go stale, radio itself is […]

Local News Services

The broadcast news has taken a bit recession hit. Large & small news stations have seen cutbacks & buyouts. In this chaos local new services (LNS) are thriving.

Brand Selling: How to Get your Employees on Board with your Brand

Peter Baron talks branding and marketing.

Esquire

A look at Esquire magazine.

TopHealth

As the White House pushes for a healthcare reform that promotes wellness, TopHealth presents easy ways to encourage wellness in the workplace.

The Skinny on URL Shorteners

Amidst the rapid rise of Twitter and other micro-blogging solutions, it appears that URL shorteners have made everyone’s short list (be forewarned, […]

Response Promotion Marketing: Evaluate Your Options

The best promotions target a consumer need beyond the product or sale itself, but how do you decide which ones to use?

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