Trends
Jan 12, 2011
Publisher offers alternative advertising forum
Increasingly, newspaper readers have been turning the pages to find what looks like an ordinary newspaper article about a medical […]
Jan 6, 2011
The New PR: Super Responsibility, Solid Research & the Equity of Relationships
Celebrating a half decade of bad pitches
Jan 6, 2011
2011 State of the Media Report
For our newest findings, check out the State of the Media 2016 Report! In 2010, the media industry experimented with […]
Jan 6, 2011
What’s in Store for 2011?
As print and online media become more of the same, monetizing the model becomes top priority for publishers in the New Year.
Dec 22, 2010
Mergers and acquisitions in 2010
Whether it was to grow stronger, shed weight or out of necessity, news organizations in 2010 sold, merged and acquired. […]
Dec 17, 2010
The holiday format flip
Flipping on the radio during the holidays may bring sounds of “Santa Baby” or “Silent Night” as many stations flip […]
Dec 15, 2010
Community engagement: breaking down the newsroom wall
At the Register Citizen in Torrington, Conn., readers and citizens of the community can now walk into the newsroom off […]
Dec 3, 2010
College radio stations going off the air
Student-run radio stations may be at risk of losing their airwaves as FM signals get sold off and stations are […]
Dec 2, 2010
Bet Your Brand…on Trust
“When the truth is found to be lies, and all the hope within you dies.” Don’t you want some Brands […]
Dec 1, 2010
The iPad revolution
On April 3, 2010, Apple introduced the iPad to the world. And the print world, as we know it today, […]
Nov 24, 2010
Print & online couplings maximize the ad dollar
Since the advent of the Web, users have learned not to blink an eye when ad boxes pop up or […]
Nov 19, 2010
Busiest magazine websites
The idea to kill Newsweek.com after the magazine merged with the Daily Beast struck many industry observers as an odd […]
Nov 12, 2010
The replacements: experts replace journalists on staff
November 12: Over the last several years, newsroom cutbacks have given way to heavier workloads and longer hours for the […]
Nov 11, 2010
Is Your Tone Killing Your PR Campaign? Sometimes it’s not What You Say, but How You Say it
After 25-plus years in the media business, I have discovered that there is at least one inexorable truth: There are […]
