Trends

Real Life Fairytale – The #RoyalWedding

More than two billion people around the world tuned in to watch the much-talked about Royal Wedding. For us on […]

SEO and its impact on journalism

The earliest practice of search engine optimization (SEO) can be traced back to the mid-1990s when all webmasters had to […]

Reporters and PR pros divided on ‘Journalists on Facebook’ initiative

Facebook may have originally been created as a way to connect college students, but it has vastly expanded since its […]

Main Street Connect vs. Patch

Move over, Patch.com. Main Street Connect may be a bit behind Aol’s network of about 800 hyperlocal sites, but plans […]

Hispanic media opportunities continue to climb

The media has undergone many changes over the last several years, and one of the biggest trends to emerge is […]

The paywall impact on copyright

The boundaries of copyright and fair use have increasingly been debated as the linking culture of the Web has grown. […]

State of the Media: Q1 2011

For our newest findings, check out the State of the Media 2016 Report! Since the hardships the media faced in […]

Hot in Social at Forrester Marketing Innovation Forum & Most Vocal #FMF11 Winner Announced

The Forrester Marketing forum wrapped up yesterday. After hearing many great speakers and interesting conversations, we also took a look […]

A food blogger’s world

Over the last couple of years, food media in general has demonstrated its popularity as the niche has grown in […]

Newsroom consolidation practices

Layoffs, buyouts and cutbacks have slowed at newspapers over the last year, but the damage has been done and it’s […]

The evolving new media pitch

As technology in the media has progressed, so has the need for PR professionals to evolve along with it, specifically […]

A story about good news

Last month, a newspaper featuring uplifting news from the inner city hit the streets of urban America. According to the […]

Magazine group decries print is dead meme

There’s a scene from the 1984 movie “Ghostbusters” where Egon (Harold Ramis) declares “Print is dead” when asked if he […]

Washington Times section comes out of retirement

Over a year ago, the Washington Times joined a growing number of newspapers shedding their sports sections. Although Washington, D.C., […]

PRSA Luncheon: Measuring PR Through Social Media

For public relations companies and PR professionals worldwide, getting the message out to the right people in the right networks […]

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