Trends
May 17, 2016
4 Reasons Your Digital Newsroom Falls Short for Journalists
Only 6 percent of journalists say digital newsrooms meet their needs. And if you aren’t meeting journalists’ needs, they’ll pass […]
May 11, 2016
Salesforce #NA14 Crisis: Why Social Listening Matters
More than 1.6 million tweets mentioned Salesforce yesterday. How did it respond to the NA14 crisis? Find out and get crisis communication tips in this post!
May 11, 2016
Salesforce Is Doing Social Crisis Management Right
What did the largest CRM tool in the world do in response to an unplanned outage? Find out how Salesforce tackled its recent social media crisis in this post.
May 9, 2016
Adapting to a Data-Driven PR World
Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that […]
May 6, 2016
Why Facebook Live Matters to Marketing
Co-founder of Blab, Shaan Purri once said people don’t want scripted, manicured, polished and perfected content anymore. They want brands […]
May 4, 2016
Should You Worry About Google Penalizing Your Website?
Every few years, Google throws out an announcement that turns marketers on their heads. Most recently, its attention has been […]
May 3, 2016
4 Content Marketing Lessons from the White House Correspondents’ Dinner
One of the biggest media events in D.C. took place this past weekend. See what Cision found out from 9,300 news articles and 675,000 social media mentions.
Apr 27, 2016
Trump Rules the Media: Fact or Fiction?
With a few more wins, Donald Trump will be the Republican nominee. Last December we identified that Trump’s social mention […]
Apr 25, 2016
What Facebook Thinks You Should Know About Their Ad Products
Often you’ll read that Facebook is a “pay-to-play” platform for businesses. There may be 1.5 billion active users on the […]
Apr 25, 2016
Social Media Influencers: The Ultimate Partners for Your Brand
Ninety-two percent of consumers trust recommendations from individuals over brands and 65 percent read more than four reviews before they put […]
Apr 22, 2016
Coachella 2016: Music Fest or Gossipy Mess? Let the Data Decide.
Coachella is the highest-grossing music festival today. But is its popularity due to the artists, the fashion or the crowds it draws? Find out in this post!
Apr 21, 2016
2016: The Year of the Influencer
Everyone is talking about influencers, but do you really know who these people are and the impact they can have? Get insights from one of Cision's own influencers.
Apr 20, 2016
#SMMW16 Mantra: ‘Be More Human’
It was at Mark Schaefer’s closing keynote at Social Media Marketing World on Tuesday, April 19 in San Diego, where […]
Apr 19, 2016
10 Takeaways From Social Media Marketing World: Day 1
Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, […]
Apr 18, 2016
25 New Facebook Features Released Last Week
A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point […]
