Trends
Oct 18, 2012
The Rise of Big Data and Big Analytics, and the Inception of Return on Investment
If you’re in business — particularly in marketing, advertising, web development, sales or another other digital venue — then it’s […]
Oct 18, 2012
Will Red Bull Stratos Drive Sales of Red Bull?
20 years ago, Reese’s Pieces secured the marketing opportunity of a lifetime in the movie E.T. and validated product placement as a viable tactic in the marketer’s toolkit. This year, the Red Bull Stratos event might lead to a similar evolution in marketing. But will those tens of millions of dollars’ worth of publicity drive sales?
Oct 17, 2012
Garden & Gun: a print survivor
Featuring a scrumptious-looking biscuit stuffed with possibly jam and cheese on its October/November cover, Garden & Gun magazine certainly appeals […]
Oct 15, 2012
Toyota Endeavour: 2012’s Finest Newsjacking PR Stunt!
Forget James Bond’s choice of drink; the best product placement happens when switched-on PR people seize real-life news opportunities to insert their brand into the headlines. This weekend’s Toyota Endeavour stunt made headlines around the world and we doubt whether advertising campaign could have had the same impact. Here are some other great examples of PR newsjacking stunts.
Oct 12, 2012
State of the Media: Q3 2012
For our newest findings, check out the State of the Media 2016 Report! In the third quarter of 2012, the […]
Oct 12, 2012
Links We Love: Social, Customer Service and JetBlue
Brands everywhere are starting to use social media for customer service. Comcast, Dell, Pottery Barn, Zappos – the list goes on and on. They’re doing it because it works, according to a recent study from Social Media Today. Get the stats that prove it and much more in this week’s Five Marketing Links We Love.
Oct 10, 2012
Plagiarism plagues industry
Over the last year, several cases of plagiarism and fabrication may give some reason to speculate whether this is a […]
Oct 10, 2012
#Election2012: Has Social Media Changed Elections Forever?
Social media has changed the way we communicate, read, talk, and shop. Now, it's changing the way we elect our leaders. Political reporters now take prompts from it, voters get more information than ever from it, and politicians have nowhere to hide from it. Here are four key ways that social media’s impact on #Election2012 will change future elections forever.
Oct 5, 2012
The Printed Blog: Experimental model still alive after 2 years
In 2009, an experimental publication called the Printed Blog launched to some acclaim, and then quickly disappeared into oblivion when […]
Oct 5, 2012
Links We Love: Content, Curation and #tweetshop
Social media is changing the way people do business... literally. Here's your proof: Kellogg’s UK used tweets as currency in a recent four-day promotion at a pop-up store in London. Find out the whole story and more in this week's Five Marketing Links We Love.
Oct 4, 2012
“Whoa – That Nerd Can Sing!”
Last night the Silicon Valley Bank and Coverflow (a cover band made up of some of Silicon Valley’s musically talented […]
Oct 4, 2012
Breaking News as Social Media Mosaic
A look at Vocativ and the new wave of citizen journalism.
Oct 3, 2012
Times-Picayune begins a new era today, but readers still irate
Sunday marked the end of a longtime tradition when the Times-Picayune was delivered as a daily paper for the last […]
Oct 1, 2012
The Rise of Mobile Gaming [INFOGRAPHIC]
This interesting infographic was shared to us by our friends at Creative Commons. The image depicts the rise of the […]
Sep 28, 2012
Redesigns are going on at Patch.com
Patch.com has been laying low on new developments at its more than 900 sites, but now the secret is out. […]
