Trends
Feb 5, 2013
How did people really feel about the Super Bowl?
It’s safe to say that the power outage in the third quarter of Super Bowl 47 was one of the […]
Feb 4, 2013
Beyonce, Power Outage and Baltimore Ravens Win Social #SuperBowl (#infographic)
Super Bowl 2013 is estimated to be the most watched program in US TV history. Add a power outage, a […]
Jan 30, 2013
#SocialMediaWithKO: The relevancy of Facebook
Vocus Media Research Group social media expert Kyle Osborne offers an argument on the relevancy of Facebook. Will it stay […]
Jan 29, 2013
Could content marketing finally drive the convergence of paid, earned & owned media?
It doesn’t seem like over four years since Forrester took the first stab at defining paid, earned and owned media. […]
Jan 25, 2013
Take Advantage of the Gamification Wave
This post is by Gina Joseph, social media community manager at Cision. Engagement—it’s the holy grail for marketers, PR pros […]
Jan 24, 2013
Beyond Kickstarter: How Do Journalism Startups Stay Up?
When journalism startups use crowdfunding, meeting the goal might be only half the battle. How can publications become successful after the initial funds are used up?
Jan 23, 2013
The separation of editorial and advertising
The separation of church and state-like line that has always existed between editorial and advertising is becoming nonexistent. In the […]
Jan 22, 2013
Attack of the Flu, Part Two
Previously, we reviewed the conversation volume and high level topics of what people online are saying about this year’s powerful […]
Jan 18, 2013
Salt in the wound: fashion brands stealing talent from magazines, getting better content out of them
Top fashion brands for the past several years have experimented with supplementing traditional advertising in the hallowed pages of fashion […]
Jan 16, 2013
Digital trends in the New Year
As the media industry continues to evolve with the changing times, paywalls and digital-first strategies continue to be a part […]
Jan 16, 2013
The New York Times Introduces Native Ads, Industry Pros Weigh In
The New York Times has launched a native advertising platform on its website, which has attracted both speculation and skepticism.
Jan 14, 2013
Reddit: Where Brands must “Earn” Media
Reddit could be considered the Wild West of social media sites for PR practitioners and marketers. Compared to others, Reddit […]
Jan 14, 2013
Attack of the Flu
If your office is anything like ours, you will have noticed a serious lack of employees over the past weeks. […]
Jan 11, 2013
High school papers following the digital trend
Much like its more mainstream and collegial counterparts, high school media is getting into the swing of the digital landscape […]
Jan 11, 2013
What is SoLoMo and Why Is it Important to Marketers?
SoLoMo is an acronym for Social+Local+Mobile marketing and it is an increasingly common term referring to a new marketing approach. […]
