Trends

A Quick Guide to Social Chat Channels for Businesses

Updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication. Here we look at popular social chat options.

How To Use Hashtags More Effectively in 2016

Your audience doesn't use hashtags as often as you think; when they do, it's for specific situations. Learn how to hashtags better for content discovery.

The Relationships You Must Commit to for Content Marketing Success

A theme during day 1 of #CMWorld was the role relationships play in content marketing success. Commit yourself to building these 5 key relationships.

5 Social Customer Service Best Practices

Recently. Twitter introduced a feature that allows customers to send you direct messages directly from your site. Late last year, Facebook […]

5 Ways to Ride the Social Journalism Trend

Today's journalists are more open than ever to connecting with PR sources via social media. Here are 5 tips to help you be that source.

7 Brand New Facebook Features You Should Know About

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Whether […]

Why Your Event Needs a Crisis Communications Plan

When hosting or participating in an event, you can't just hope for the best. You need to plan for the worst. Learn how to include crisis communications in your brand's event strategy.

2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Your social PR strategy must look beyond Twitter and Facebook. Cision's 2016 Global Social Journalism Study shows how to reach more journalists on social media.

The One Thing You Can Do Right Now To Improve Your Content

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. If […]

The Secret Life of Influencers

It’s 2016. Everyone is swiping right on influencers. It’s a welcome result for many of us who have poured our […]

Democracy in the Data: Analyzing the Convention Conversations

Wondering who had the biggest share of voice at the recent Republican and Democratic National Conventions? See what Cision found from monitoring both events!

3 Things Brands Can Learn From Back-To-School Shopping Discussion

If you don’t understand what motivates your audience to make a purchase, you won’t be able to convince them to […]

The 9 Most Popular RNC Discussions

Cision reviewed more than 1.2 million social mentions during the 2016 Republican National Convention. Wondering what people were most concerned about? Find out!

5 Things to Know About Pokémon Go

Pokémon Go has taken multiple countries by storm. Not sure what all the buzz is about? Find out how the mobile app works and why it matters in this post.

It’s Time to Go Live: Q&A with Vincenzo Landino

Shaan Purri, co-founder of Blab, recently said people don’t want scripted, manicured, polished and perfected content anymore. They want brands […]

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