Trends

Pinterest Announces Promoted Pins

It’s no surprise that the site popular with foodies, crafters, and brides has just recently announced that it’s delving into […]

Don’t Get Mad, Go Viral

Last Saturday, I noticed my Facebook newsfeed had blown up with people posting pictures of a sunny sky with the […]

A look at newsroom layoffs in the third quarter

At different times within the media industry, layoffs hit lows and highs. Creative Loafing reported this morning that as the […]

University news services have greater role in contemporary media landscape

Dropping frequency and going digital are ways college newspapers have mimicked the greater media at large, struggling to stay afloat […]

Content Curation Is Here To Stay

News media and brands alike have found a profitable and sustainable business model in the practice of content sharing

Newspaper wars reminiscent of simpler times

In a media landscape that increasingly follows the trend of one-newspaper towns, joint operating agreements and journalistic partnerships, a newspaper […]

[Webinar Recap] Redefining Marketing through Authentic Connections

Today, Raj Kadam, Viralheat’s CEO, and Amy Reams, Head of Partnerships at Gigya, joined to present a webinar on redefining […]

What Taco Licking Crisis?

Why hasn't the taco licking crisis derailed Taco Bell's brand? Could it be that online drama doesn't have as much impact as the blogosphere believes?

The Next Phase of Citizen Journalism

Citizen Journalism in the Modern Media Landscape

Post VMA Buzz Analysis Part 2 – The Fashion and the Finance

Yesterday I blogged about the VMA performances heard around the world. Today I am going to focus on what matters most […]

Post VMA Buzz Analysis Part 1 – The Performances

So now that the dust has settled, I think it’s safe to objectively reminisce on the magic and mayhem that […]

All eyes are watching Patch.com

At the height of its glory, Patch.com’s roughly 900 sites trailed down the East Coast as far as South Carolina, […]

Paywalls and Publicity: What’s the Impact?

You made the perfect pitch and garnered publicity from a major news outlet. That’s a sweet win for your brand. But what are the benefits when publicity lands behind a paywall?

Critics of Tribune paper sale to Koch brothers heave momentary sigh of relief

Protestors can put down the picket signs and megaphones; the Tribune newspapers will not be taken over by conservative billionaires, […]

PR Has Changed. Has Your PR Firm?

PR isn't what it used to be, but nothing is. Here are a few things you need from your modern PR agency to stay ahead of expanding communications challenges.

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