Trends
Oct 17, 2013
Tapping Into the Digital Hispanic Market
Marketing to the diverse, growing Hispanic audience.
Oct 16, 2013
Crossing Mediums: Part II
Like most newsrooms across the country, the Plain Dealer has undergone cuts. As many newspapers slim down on staff, some […]
Oct 11, 2013
Crossing mediums: Part I
A number of print journalists in the last year have transitioned from ink and paper to the world of broadcast. […]
Oct 10, 2013
Good Vibrations
How streaming music sites have created a unique experience through specialized content
Oct 9, 2013
Journalists draw ire by being too balanced on government shutdown coverage
In a catch-22, the media industry, which has long been accused of being biased, is now getting slammed for being […]
Oct 9, 2013
Can content marketing rescue publishers?
With the decline of traditional advertising and subscriptions, publishers have been looking for new ways to bring in revenue to […]
Oct 4, 2013
The impact of the government shutdown on the media industry
Whether it’s coverage or a direct impact, the media industry is feeling the weight of the government shutdown. Smithsonian Magazine […]
Oct 3, 2013
Why Content Marketing Is Evolving PR & How to Evolve with It
The evolution of content is triggering a need for content marketing strategies that will utilize the resources readily available to PR professionals.
Oct 2, 2013
Social media: will it make the newspaper go extinct?
Twitter will outlast the New York Times. At least that’s what Paypal co-founder Peter Thiel predicted in May. While the […]
Oct 2, 2013
A response from Vin Crosbie on the possibility of social media replacing newspapers
In response to the question on whether social media posed an actual threat to newspapers, Vin Crosbie, managing partner of […]
Sep 27, 2013
Social media advertising vs. mainstream media online advertising: advertisers weigh in
Like mainstream media, social media platforms have been dabbling with native advertising. Facebook and Twitter are both fans of the […]
Sep 26, 2013
BRICS Spotlight Series: On the Pulse of South Africa
Media’s inextricable role in the history of a developing nation
Sep 26, 2013
Fall TV Predictions: Which Shows Should You Get Attached To?
The September Fall TV new show rollout is a bit like Christmas. It’s an exciting time when people come together looking […]
Sep 25, 2013
Q&A: The impact of social media advertising
Opening your Facebook page might resemble a stream of advertisements, featuring at least one creepily personalized ad among a slew […]
Sep 25, 2013
Why Cloud Computing is a Marketer’s Dream Come True
Cloud computing offers huge possibilities to companies in terms of scalability and cost-savings. However, the department that should really be […]
