Trends

5 Things to Give Thanks for in Today’s Digital Marketing World

As 2016 draws to a close, it’s natural to reflect back on the year that was. Here are five things to celebrate in today's amazing digital marketing world.

How to Influence People Effectively With Social Media

How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media.

4 PR Trends for 2017

Which trends will impact the public relations industry in 2017? Here are four you need to pay attention to as the new year nears.

How to Create Fascinating Content with Instagram Stories

Thinking of trying out Instagram Stories in your marketing? Discover why the demographics and usability of the platform are important and how to use them.

How to Use Data Insights to Craft a Clever Content Strategy

If visitors are bouncing from your site and customers aren’t opening wallets, you have a problem. By gathering data, you can deliver better experiences for all.

Twitter Engagement Actually Translates into Votes

If you are running for office and no one is tweeting about it, you are likely going to lose your election. At least that’s what last night’s election has shown.

The Top 50 Baseball Influencers

In honor of the World Series, Cision has analyzed the top topics and influencers leading the conversation in baseball.

The New Marketing Mandate for the Advocacy Era

We're in the Era of Advocacy - where influencers and advocates drive the markets, and marketers have a new mandate. Do you know how to tap into this influence?

Welcome to the Future of Earned Media Communications

The tech revolution has arrived in earned media. Today, we unveiled the Cision Communication Cloud™, a revolutionary platform for communicators and marketers.

Trust: A Communicator’s Lifeline

Trust is that five letter word that's hard to build and easy to lose. Ahead of the PRSA 2016 International Conference, we explore trust in communications.

The Trump-Clinton Enthusiasm Gap is Real

Cision's Twitter analysis of voting intention statements and campaign hashtags over the past 30 days shows a substantial gap in enthusiasm on social media.

The Rise and Fall of the Pumpkin Spice Latte

Has society reached peak pumpkin spice? Here's what we found from an online analysis related to pumpkin spice products - plus tips for your own monitoring.

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

It’s important to stay ahead of the marketing curve. Here are three communication trends you need to be aware of as we head into the final quarter of the year.

Debate Produces Good Moment for Clinton Campaign on Social Media

Last night, an estimated 100 million people watched the presidential debate on television and online. Capturing that attention online is […]

Infographic: How Journalists Use Social Media in 2016

Social media's impact on journalists, the media and the way news is sourced, created and shared has evolved. Read more in our latest infographic.

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