Trends
Mar 7, 2014
Weathered Statistics
AccuWeather and others boost business through advanced statistical analysis
Mar 7, 2014
Boston Globe experiments with new models and pursuits
Experimentation and new pursuits seem to be revitalizing the Boston Globe. There has been a flurry of activity since Boston […]
Mar 6, 2014
Fancy dresses and pizza: What the Oscars are all about
The Academy Awards is the crème de la crème of award shows. And we all know there are three best […]
Mar 5, 2014
Journalists discuss good stories found on social media
In previous weeks, inVocus has shared insights from media professionals who participated in our annual Vocus State of the Media […]
Mar 4, 2014
Jared Leto’s speech deserves its own Oscar
There is always so much to talk about at the water cooler the day after the Oscars – disbelief that […]
Feb 28, 2014
Shared service agreement issue not black and white
In a struggling industry, one of the crutches some television stations have used to remain afloat has been the shared […]
Feb 26, 2014
How Ready Are We for Social Banking?
In 2012, New Zealand bank ASB significantly updated its ASB Mobile provision for iOS and Android with email and mobile […]
Feb 26, 2014
The State of Newspapers: What Marketers Need to Know in 2014
Newspapers innovated but also succumbed in 2013. As the news industry continues to evolve, see what marketing and PR pros need to survive in 2014 and beyond.
Feb 24, 2014
Olympics closing ceremony: Did you watch?
Yesterday, the Olympics closing ceremony in Sochi began at 8pm, airing later in the US at 8:30pm ET. It was […]
Feb 24, 2014
Social Sochi: Social Media Takes Gold at the Olympics
The thrilling Sochi Games have ended, but this may be remembered as the Social Media Olympics. Athletes, sponsors, the USOC and more joined in the social fun. Demand Success speaker Jeff Bliss breaks down the results.
Feb 21, 2014
The Top 3: Social Media Round up
Been living under a rock this week? If so, then you have missed plenty of buzz on social media; from […]
Feb 21, 2014
The Social Games: An Analysis of #SOCHI2014
Reporting Specialist Brittney Lane contributed to this post. The 2014 Winter Olympics will come to a close on Sunday, and […]
Feb 21, 2014
House of Cards: To binge or not to binge?
*** Promise – no spoilers! *** It was a day preceded by the utmost anticipation for Netflix subscribers (including Mr. […]
Feb 21, 2014
Do You Have the PR Skills You Need to Succeed In 2014?
It’s 2014. Evolving communications has changed public relations and PR practitioners need the right skills, abilities and personality traits to succeed. Do you have them all?
Feb 20, 2014
General attitudes from journalists on social media
In our recently released annual Vocus State of the Media Report, we surveyed journalists regarding their relationship with social media. […]
