Trends
Mar 25, 2014
Infographic: State of the Media Report 2014
Has your PR strategy kept pace with the lightning-fast evolution of the media? Adapt your media relations efforts to current trends with this infographic based on the results of a survey of over 250 journalists.
Mar 24, 2014
The Ears Have It: The Top Trend for Social Media in 2014
Social media didn’t always have the ear of top marketers, but things have changed. Customers now expect to connect and […]
Mar 21, 2014
PR pros mixing it up with journalists on social media
Although we’ve talked about journalists’ general proclivity for the email pitch, social media still offers public relations professionals a great […]
Mar 21, 2014
March Madness is more social than ever
The snow is melting and temperatures are warming up, which can only mean one thing – it’s time for MARCH […]
Mar 21, 2014
Why PR Pros Will Now Dominate SEO
This is a guest post by Kevin Bailey, CMO of Relevance. Today’s digitally savvy PR professionals are adding organic search […]
Mar 20, 2014
How Do Global Events Influence Global Development?
Sports and entertainment events can produce significant economic benefits, and PR pros have begun focusing on creating opportunities for inward investment, not just column inches or retweets.
Mar 17, 2014
Where is your craic this St. Patrick’s Day?
Craic |krak|: Irish term [noun] Fun and entertainment, especially good conversation and company. Come for the beer, lads, and stay for the craic! […]
Mar 14, 2014
Print publications expand brands into retail
Branding has never been more important for news organizations struggling to keep their heads afloat in an ever-changing industry. Increasingly, […]
Mar 14, 2014
To Code, or Not to Code?
If your job involves a keyboard, a mouse and some kind of online engagement, you’ve probably had someone say, “You […]
Mar 14, 2014
March Madness: The Search for the Golden Bracket
March has long been considered a time of great change and growth. March signals the coming of spring and, after […]
Mar 12, 2014
The state of hyperlocal
At one point, the news industry regarded hyperlocal news sites as the future of local news. Since then, we have […]
Mar 11, 2014
Monitoring and Measuring in Today’s Media Landscape
This post is by Information Retrieval Specialist Ann Feeney. Marketers, PR professionals and advocacy groups need to move beyond the traditional […]
Mar 10, 2014
Snowden at SXSW: What was your take?
One of the more controversial events happening at South by Southwest this year is the talk with Edward Snowden, the […]
Mar 10, 2014
What did you learn from the Sochi games?
According to Salon, viewership of the Sochi Olympics was down over 10% versus the 2010 games record setting performance. While […]
Mar 7, 2014
News & Social: The Russia, Ukraine Conflict
So if you’ve opened up the newspaper (or more likely, read the news online) you have probably come across an […]
