Trends
Jun 16, 2014
Who Will Win the World Cup? Marketers.
Though no one knows who will take home the World Cup trophy, one group has already won: marketers. Sports and events marketing is a huge opportunity for all brands...not just the biggest corporations.
Jun 13, 2014
The fall of the OC Register
The ball continues to drop at the Orange County Register, which showed the first signs of staggering under the weight […]
Jun 11, 2014
Where are the most active World Cup fans?
Tomorrow marks the start of one of the most popular events in the world. Experts predict the number of viewers […]
Jun 10, 2014
A Scandalous View of Crisis Communications from Judy Smith
Is your organization ready to handle a crisis? If you're not, you're flirting with disaster. The inspiration for the hit TV show "Scandal" Judy Smith provides a blueprint for how to deal with your organization's toughest days.
Jun 10, 2014
Events Are the Ultimate WoM Machine
In our increasingly digital world, live events have grown in popularity. See why how live events boost word of mouth marketing, providing benefits that a blog post, white paper or webinar could ever produce.
Jun 9, 2014
The State of Social Media for PR Pros
For our newest findings, check out the State of the Media 2016 Report! We’ve long discussed social media’s role in […]
Jun 9, 2014
Is social media a leading indicator for box office performance?
The summer movie season is upon us and in the coming months there will be a lot of discussion about […]
Jun 6, 2014
Randi Zuckerberg details ‘10 most exciting trends’ of tech, social media
The Vocus Demand Success 2014 users’ conference started out with a bang. Literally. Before any speakers took the stage, a […]
Jun 5, 2014
World Environment Day inspires pledging for greener lifestyles
Happy World Environment Day! World Environment Day (WED) is a global environmental awareness event established by the United Nations through […]
Jun 4, 2014
Gannett and Tribune Embrace TV
While most print publishers have been turning toward digital to reimagine new business models and a future online, Gannett and […]
Jun 2, 2014
3 Free Tools to Help with Your PR Campaign
We’re always looking for the most efficient way to meet our campaign goals, and enhancements in technology have given us […]
Jun 1, 2014
Debating Whether Social Is Social and ROI!
Jay Baer, Ted Rubin, Nichole Kelly and Jeff Rohrs were featured on a panel at Social Media Marketing World that […]
May 29, 2014
3 Reasons Social Media is Brand Journalism
This is a guest post by Marie Alonso, content strategist and online marketing specialist at Miles Technologies. Content curation has […]
May 29, 2014
The impact on PR pros when a journalist exits an organization: Part II
In light of Jill Abramson’s exit from The New York Times, inVocus asked PR professionals to weigh in on how […]
May 23, 2014
The Impact on PR Pros When a Journalist Exits an Organization
Although the elimination of top editor Jill Abramson from The New York Times has little impact on the PR world […]
