Trends
Aug 5, 2014
Today’s Social Media Landscape – The SEO Value of the Top Social Networks
Social media is a carousel of networks and it’s up to you to decide when to get on or off […]
Aug 1, 2014
TV and print continue with divorce proceedings
Print media continues to be sidelined as news organizations spin off their publishing divisions from the TV business. The latest […]
Aug 1, 2014
Social Media Updates: Facebook’s Hi and Byes, Bolt and Snapchat Celebs
What's new and what's going extinct at Facebook? Is Instagram trying to take down Snapchat? How much do Snapchat hotshots make? Get these answers and more in this week's roundup of social media updates.
Jul 31, 2014
Social Media Roundup: The Top Stories from July
For social media marketers, business moves fast. The industry is continuously changing– it’s the best and worst thing about working […]
Jul 31, 2014
Beyond Search: Understanding authority, News Engine Optimization (NEO) and creating sticky messages
A key function of PR has always been about reputation management, but getting that done has required an ever-evolving set […]
Jul 30, 2014
A look at sales and mergers in the media industry
A number of sales, mergers and acquisitions have been talked about or have been ongoing over the last several months. […]
Jul 28, 2014
Why Crowdsourcing Is Problematic for PR
Wikipedia. Yelp. Facebook. Those channels make crowdsourcing problematic for PR pros because public opinion is no longer finessed by press releases and press conferences. It is increasingly influenced by the crowd.
Jul 25, 2014
Social Media Updates: Mobile Facebook, #AskHillary and Geofilters
Has Facebook solved its mobile woes? How much influence does a tweet have? How has Pinterest changed content discovery? Get those answers and more with this week's roundup of the top social media news.
Jul 23, 2014
Christmas comes early for PR pros
As the summer deadlines for gift guide issues approach, we’ve reached out to advertising contacts to discuss the booking and […]
Jul 22, 2014
The Top 3 Priorities for Retailers
Social media is a ripe stomping ground for conversations about nearly everything. But one thing is clear, its retail pasture is […]
Jul 18, 2014
Tracking the death of the blogs at the New York Times
The “blogpocalypse,” as Andrew Beaujon from Poynter.org coined it, at the New York Times is ongoing. According to Poynter, the […]
Jul 18, 2014
Social Media Updates: World Cup Records, New Twitter Analytics and Instagram’s B’day
Because the updates roll out so quickly (and sometimes without much fanfare), it’s easy to miss the latest changes. The World Cup helps Facebook users break a record, Twitter rolls out a new analytics dashboard and Instagram turns four!
Jul 17, 2014
Why Content Research Needs PR
This is a guest post by Ashley Sherman, Director of Digital Media Relations at Relevance. PR professionals offer a wide variety […]
Jul 16, 2014
Five Top Social Media Campaigns for 2014
Last year, we wrote about some of the most inspired and successful social media campaigns of 2013. 2014 isn’t over […]
Jul 16, 2014
Q&A: The impact of losing bloggers
After former New York Times top editor Jill Abramson was ousted from the paper in May, inVocus spoke with PR […]
