Trends
Aug 22, 2014
Magazine redesigns online and in print
Redesigns are a constant within the media industry and news organizations frequently decide to try out new looks, either for […]
Aug 22, 2014
Social Media Updates: Satire, Instagram Ads and Snapchat Discovery
What has Facebook done to The Onion? What's up with Instagram ads? What will you be snapping with Snapchat this fall? Get a quick look at all the social media news fit to print in this week's round up.
Aug 21, 2014
Change the Channel! Which New Series Are Doomed to Fail This Fall (According to Social Media)
Let’s face it. Not all TV shows are destined or fortunate enough to make it to a second season… some […]
Aug 21, 2014
Is #IceBucketChallenge for Your Business?
The ALS Ice Bucket Challenge is all the rage, but is it right for your business? See why you should think deeply before inserting your brand into this trend and how to set up a similar campaign that could produce better results.
Aug 20, 2014
Editorial and advertising blur more lines at Time Inc.
Advertising and editorial have gotten increasingly chummy over the last several years as the news industry struggles to find alternative, […]
Aug 19, 2014
PR Cannot Escape Media Relations
Everyone produces content now, and some of it is great. Still the power of media placement is undeniable. See why, for better or worse, PR and media relations are inextricably tied and what you can do about it.
Aug 18, 2014
A measurement revolution: AMEC Measurement Week
By now, we all realize the importance of being able to quantify the results of our hard PR work. But […]
Aug 18, 2014
The Social Wave Of The ALS Ice Bucket Challenge: Are You Left Out?
“Please don’t tell Chris I posted this on my Facebook page, but can someone nominate him to take the ALS […]
Aug 15, 2014
PR Pros tell stories of social media and journalist engagement
As we’ve discussed before, making connections is important, especially for PR pros with journalists. Social media has become a significant […]
Aug 15, 2014
Social Media Updates: Cross-Device Reporting, Ice Buckets and Promoted Ads
What's new in reporting on Facebook? Why are ice buckets hot on social? What social network may add new ad opportunities? Get those answers and more in this week's roundup of social media updates.
Aug 14, 2014
Today’s Social Media Landscape – How to Communicate with Customers on the Top Networks
Remember when connecting with a brand meant dialing a 1-800 that basically led you nowhere? Or more recently, sending an […]
Aug 14, 2014
LinkedIn’s Evolution: New Tools for the PR Toolbox?
LinkedIn continues to evolve and that's great news for PR pros. See the value of LinkedIn's Direct Sponsored Content and how to use the new feature to make your PR on the social network for businesses better.
Aug 12, 2014
Shedding Print: How Does Gannett’s Recent Move Impact PR?
Gannett newspapers are the most recent media outlet to split its digital and print assets. What does this mean for PR pros? In the short-term, not much. The long-term could be different. See how the role of PRs may change.
Aug 8, 2014
New roles, techniques and innovations hit Gannett newsrooms
On Tuesday, Gannett joined a number of other media organizations in the country with its announcement that it was spinning […]
Aug 6, 2014
Gannett gets in line with the print/broadcast divorce
In the last year, a number of media organizations have spun off their publishing divisions from their more lucrative TV […]
