Trends
Oct 8, 2014
New organization innovations in Q3
Last week inVocus featured some of the cuts and downsizing that happened toward the end of the third quarter. Today […]
Oct 7, 2014
Communicating and Reporting on Protests in Hong Kong
Seventeen years ago, when Hong Kong was established as a special administrative region of China following its sovereignty transfer from […]
Oct 3, 2014
A look at Q3 downsizing trends
Although Q3 is now behind us, there were quite a few cuts and downsizing that took place over the last […]
Oct 2, 2014
The Social Media Status Quo – How do 500 Social Media Professionals See the Space?
Social media is here to stay. In fact, as social media evolves, so do the tactics, jobs, and strategies of […]
Oct 2, 2014
What If PR Stood for People and Relationships? Insights from Brian Solis!
Does PR really stand for public relations? It actually stands for a whole lot more. See the top 16 quotes from Brian Solis' ebook “What If PR Stood for People and Relationships?” and get it for free!
Oct 1, 2014
5 Ways PR Has Changed Since 1999…and Why Now’s Better
How much has PR changed since the turn of the century? More than enough for most PR professionals. See five of the biggest changes PR has seen and why those changes actually are better for today's PR pros.
Sep 30, 2014
Social Media in Review: September 2014
For social media marketers, business moves fast. The industry is continuously changing– it’s the best and worst thing about working […]
Sep 30, 2014
Know Your Tribe, Find Your Influencers: Cision’s Heidi Sullivan & Forensic Social Media
As the future of the news media continues to seriously fall into question, the task before PR professionals and marketers continues to demand unique strategies for reaching audiences and disseminate messages.
Sep 26, 2014
The fallen mighty experimenters
Over the last several years a few news organizations have made headlines and stood out because of their experimental tactics […]
Sep 26, 2014
Everything Pop Culture Taught Me About Social Media – A Millennial’s Perspective on Transmedia Storytelling
From the founder of Facebook to the coining of influential demographic groups like Black Twitter, millennials are a prominent force […]
Sep 26, 2014
Social Media Updates: Social Ads, Twitter Goes to the Movies and Google Updates
Users constantly adopt new behaviors, preferences and technologies. Social networks play catch up, adding new features and making changes to the user experience. This creates new opportunities and challenges for PR pros. Pinterest works with the media, Instagram goes to the UK and Google Plus decreases promotion. Here’s a roundup of this week’s social media news and updates.
Sep 24, 2014
Public Relations Isn’t Media Relations. So What Is It?
The days where media relations was PR's primary responsibility are over. So what is PR? Well, PR is made up of media relations and four other responsibilities. See what encompasses modern day PR.
Sep 19, 2014
Twitter Curation – Much Ado About Nothing?
There has been plenty of press over the past couple of weeks disparaging the news that Twitter would begin using […]
Sep 18, 2014
RIP AVE and Hello Big Data for PR
PR pros can no longer run away from data. To succeed in modern day PR, practitioners need to embrace having the ability to track PR like never before and leverage it to achieve success.
Sep 17, 2014
Video a driving force in PR campaigns & pitches
Video continues to be a driving force behind media initiatives on the web, whether it’s a newspaper, magazine, television news […]
