Trends
Nov 25, 2014
Flipboard: The “Next Big Thing” for Public Relations
Are you using Flipboard yet? You should be. The digital social magazine app aggregates content from across the web and […]
Nov 18, 2014
The Blending World of Content and Journalism
Content marketing and journalism continue to blend, with each discipline needing each other more as time progresses. The underlying catalyst […]
Nov 13, 2014
PR Is Facing Challenges, But They’re NOT Insurmountable!
Does the public relations industry face challenges? In a word, yes. Why? In part, because public perception of the role […]
Nov 11, 2014
Surviving Dangerous Personalities
When the social media revolution first impacted corporate communications, personality became the trademark of “hip” brands. Several years later, you […]
Nov 7, 2014
MPA – The Association of Magazine Media Launches Magazine Media 360
Even though you can’t have a conversation about media without hearing the same old “print is dead” declaration, is that really the case?
Oct 30, 2014
Social Media in Review: October 2014
For social media marketers, business moves fast. The industry is continuously changing– it’s the best and worst thing about working […]
Oct 29, 2014
Industry stories in October
As October rolls to an end and the fourth quarter moves along, here’s a look at a number of interesting […]
Oct 22, 2014
The social media age and its downfalls, according to PR pros
A strong emphasis has been placed on social media over the last several years, especially for those who work within […]
Oct 17, 2014
A bad week for alternative weeklies
It’s been a decidedly bad week for alternative newsweeklies, with three weeklies making headlines this week as they closed the […]
Oct 16, 2014
Can PR Keep Up With The Future?
New social networks. Wearables. The Internet of Things. PR pros have a lot to keep up with and prepare for. There's barely enough time in the day. Allen Mireles takes a peek at the busy future of PR.
Oct 15, 2014
Changes continue at the Washington Post
The news industry was shocked when the Graham family announced they were selling the Washington Post last year, marking the […]
Oct 14, 2014
Do You Build Value or Add Noise? Insights from Brian Solis
Your content may get reads, but does it actually make an impact? Altimeter Group's Brian Solis reveals his secret to stand out content: empathy. See how you can better understand your audience and meet their needs.
Oct 10, 2014
The Wild Future of PR
What's the future of PR? At Vocus and Cision's Future of PR conference representatives from Airbnb, Cisco and Orange Silicon Valley weigh in...and showed what steps they're taking to prepare for it.
Oct 9, 2014
Seek Or Shout closing on October 29
Cision has decided to discontinue Seek Or Shout—the free community site that has been instrumental in helping PR, marketing and […]
Oct 9, 2014
Is Influencer Outreach Overrated? Chrysler Doesn’t Think So!
Is influencer outreach important for your brand or completely overrated? Chrysler has stepped up its influencer outreach efforts over the past couple of years, and its experience can help you create a similar campaign.
