Trends
Feb 12, 2015
Keeping Up With Attention Spans: How National TV Engages With Facebook Video Series
Half the battle of hooking an audience is delivering shareable, newsworthy content, and the other half is retention. This is […]
Feb 9, 2015
A Curious Relationship Between Click-Through Rates & News Releases
My company researches, writes, optimizes and launches (via Cision) multimedia news releases that are designed to generate leads and new […]
Feb 4, 2015
Announcing The Next Big Thing in Social Media
I was recently asked if I could identify the next big thing in social media. My client wanted to know […]
Feb 3, 2015
Super Bowl XLIX: What People Really Thought of the Ads
Buzz about advertisements during Super Bowl XLIX was somewhat higher than during last year’s Seattle Seahawks v. Denver Broncos face […]
Feb 2, 2015
The 5 Best Super Bowl Ads of 2015
What a wild Brand Bowl it was. Before we declare our winners, let’s discuss several interesting trends that emerged. Many […]
Jan 22, 2015
The Year Ahead in Media
Who would have thought a man running around in red tights would score the CW its highest ratings ever? How […]
Jan 15, 2015
PR and Internal Communications: Changing With the Times?
The focus of internal communication function has shifted from pursuing outputs to achieving outcomes – and that is a significant […]
Dec 30, 2014
5 Trends to Watch in 2015
It’s time for the new year. PR pros are actively building and deploying their 2015 plans, but they have to […]
Dec 23, 2014
5 Great Holiday Campaigns and 1 Grinch
The giving season is almost finished and by the end of the week most of us will have received our […]
Dec 11, 2014
Holiday 2014 Data Yields Powerful Insights for the Year Ahead
Wondering what 2015 promises? Look no further than the data from early holiday 2014 shopping, recently released from IBM and […]
Dec 10, 2014
Infographic: A Snapshot of the Evolving PR Tech Landscape
Content marketing. Social media. Measurement. Media relations. Big Data. Can you imagine doing your job without the aid of technology? Public […]
Dec 9, 2014
The 5 Best PR Campaigns of 2014?
The year is coming to a close, and as a result many accolades are being given. While many industry pundits […]
Dec 2, 2014
Word of Mouth: What’s the Value to PR?
Unless you’ve been living under a rock, you’ve undoubtedly heard about the concept of word of mouth marketing (WoM). Although […]
Dec 2, 2014
Does Brand Journalism Suffer from Integrity Issues?
Branded content has a problem these days. While AdAge calls brand journalism a modern imperative, it may becoming the next […]
Nov 26, 2014
7 Things PR Pros Should Be Thankful For
This time of year, I like to reflect on those things that I’m grateful for. To that end, let’s look […]
