Trends
May 8, 2015
Connecting the Dots in PR: The Rise of Planning & Strategic Insight
This is a guest post from the PR Council. As public relations firms compete for an ever-broader portfolio of client […]
May 7, 2015
Who Earned the Most Buzz at PR News’ PR Measurement Conference?
In the lead up to April’s PR News’ PR Measurement Conference, the social discussion was relatively neutral and quiet. Once […]
May 4, 2015
Enter Cision’s #InnovateNow Hashtag Sweepstakes
When Cision and Vocus combined, we promised to innovate both the public relations and social media marketing space. The launch […]
May 4, 2015
Announcing Cision Social Edition and Cision PR Edition!
We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces […]
May 2, 2015
Why PR Pros Need to Own Content Marketing
The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract […]
Apr 29, 2015
Dissecting Publicity’s Impact on Pharma Companies
Pharma falls into that unenviable category of, ‘we love to hate them.’ These are companies making life saving and pain […]
Apr 27, 2015
How Google Analytics Can Improve Your PR Metrics
I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. It might […]
Apr 24, 2015
Crashing Waves: Lessons for Subscriber Content From Streaming Service Tidal
Any child of the ‘80s remembers the classic dad fashion staple, the Members Only jacket. Back in the day, belonging […]
Apr 21, 2015
How to Use Word-of-Mouth Marketing
When it comes to marketing, nothing beats people telling others about your brand. No advertising, no paid placement beats the […]
Apr 20, 2015
PR’s New Media Model
PR no longer is a press release or media relations business. We use a wide range of content and activities […]
Apr 10, 2015
NonPRofit Motive
We spend plenty of time here at the Cision Blog discussing corporate and agency PR, but the nonprofit PR sector […]
Apr 6, 2015
We’re Serious About “Write Good Content”
In all the articles we’ve read and written on content marketing, write good content may be both the worst and […]
Apr 1, 2015
How Big Was the Buzz at Social Media Marketing World?
Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge […]
Mar 31, 2015
‘The Facebook Times?’: Facebook to Host Original News Content
The newest evolution in news may be right around the corner. Over the years, we’ve documented media changes, saw the […]
Mar 30, 2015
TwitSquare? What to Know About Twitter & Foursquare’s Partnership
The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media […]
