Trends

Has the Digital Age Affected the Impartiality of the Press?

[Impartiality] is to be distinguished from balance (the allocation of equal space to opposing views) and objectivity (by which journalists […]

What Is the Future of Social Media?

This is a guest post by “The Tao of Twitter” author Mark Schaefer.  Even the smartest and most-tuned-in people really […]

Dear PR People: Calm Down

Most who have worked in the PR industry for a significant amount of time understand how stressful it can be. But why is it that the case? Nova Halliwell says it's largely our own fault.

The Implications of the Growth of Social News

This is a guest post by Jeremy Bamidele, a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. […]

How Does EMV Impact Financial Services Brands?

Thieves stole a half billion financial records in 2014, putting consumers on edge. Understand what consumers want with Cision Global Insights’ free white paper.

Instagram Is the Rihanna of Social Networks

Grantland ran an interesting piece about U2 recently, describing an existential crisis of sorts. On the one hand, U2 is […]

5 Unexpected Life Lessons I Learned Working in PR

PR is evolving so fast that communicators can't go a day without learning something new about the industry. But what about life? Nova Halliwell finds five life lessons learned from her experiences in PR.

How Well Did Social Shake-Up 2015 Stir Up Social?

With 500 attendees, the two-day Atlanta, GA event had 12,834 total social messages. Which speaker dominated the online discussion and how did it compare to SMMW?

Digital Newsrooms: USA Today Talks Mobile & Social

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms […]

3 Data Points Your Social Media Depends On

When you’re trying to determine the ROI of your social media efforts, you’ve got to know where to look. Simply […]

Social Good: The Secret to Engaging Employees & Consumers

Tactics for generating word-of-mouth are plentiful. But what one tactic can drive employee engagement and consumer support? The answer is […]

Press Releases: A Bajillion New Sales Overnight?

There are plenty of reasons to use press releases as part of your overall marketing and PR strategy. The smart […]

5 Hidden Ways PR Pros Use Math

Ever heard a PR practitioner complain about math? PR measurement guru, Shonali Burke, sums it up nicely: It drives me […]

PR Tactics in 2015: What’s Changed & What We Can Improve

This is a guest post by Angie Orth, a writer, digital influencer, media consultant and adventurer who writes at AngieAway.com. […]

And the Winner of the #InnovateNow Social Contest Is…

Over the past two weeks, we’ve been celebrating the launch of the most sophisticated media intelligence platforms yet: Cision PR […]

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