Social Media
May 11, 2009
Interview with a pioneer in conversation tracking
For PR professionals, commenting on blogs is a great way to get started with engaging in conversations online. But if […]
May 7, 2009
Competing for attention internationally on the social Web
In its search for new insights, the social media punditocracy doesn’t turn often enough toward academic research. It should be […]
May 6, 2009
I dreamed a dream of knowing how to determine a story’s influence
Social media metrics bring you a landscape view from the crow’s nest The spring of 2009 began with many sensational news […]
May 5, 2009
5 great ways for PR pros to utilize an expert
Plus: Huffington Post’s Media Editor discusses how your expert can become a HuffPost blogger You represent a product, service or brand with […]
May 4, 2009
Top blogs across the pond
A question we’ve addressed often on this blog is, with all the metrics available for determining influence on the social […]
Apr 28, 2009
Convincing social media skeptics
Groundswell co-author Charlene Li shares tips on how to show your boss the value of social media How do you convince […]
Apr 21, 2009
5 easy ways to manage mobile media relations
On-the-go advancements and growth bring new challenges to content producers Can’t wait to watch last night’s episode of 24 on your […]
Apr 20, 2009
Q & A on target communities
My colleague Jay Krall and I did a free Cision Social Media Webinar earlier this month entitled Social Media 101, and we […]
Apr 17, 2009
Ready to move on video content sharing?
How a 25-year-old publishing company uses social media and video to interact with consumers and advertisers alike I get the same […]
Apr 14, 2009
Q & A on blogger outreach and engagement
My colleague Heidi Sullivan and I did a free Cision Social Media Webinar last week entitled Social Media 101, and […]
Apr 13, 2009
Which top universities generate the most conversation on blogs?
Top colleges and universities have long competed for attention in national rankings, media coverage and scholarly journals. Now, a new […]
Apr 8, 2009
Business podcasting primer
The power of broadcasting online to reach new prospects In discussions of opportunities to reach new audiences through social media, […]
Apr 2, 2009
Twitter hashtags: Finding your community within a community
Using the # symbol can help media relations pros filter conversations on Twitter At least two or three times a […]
Apr 1, 2009
Social media in the healthcare arena
Engage, engage, engage. That’s the mantra of social media marketers who know how to harness the power of conversations online […]
Mar 23, 2009
Creating a social network for insights
I’ve proposed here before that starting your own social network from scratch for public outreach is a bad idea for […]
