Social Media

The Trump-Clinton Enthusiasm Gap is Real

Cision's Twitter analysis of voting intention statements and campaign hashtags over the past 30 days shows a substantial gap in enthusiasm on social media.

How to Find Trending Topics Like an Expert

When it comes to real-time trending data, there are two free tools most people use. Learn how to use Google Trends and Twitter Trends to find actionable data.

The Rise and Fall of the Pumpkin Spice Latte

Has society reached peak pumpkin spice? Here's what we found from an online analysis related to pumpkin spice products - plus tips for your own monitoring.

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

It’s important to stay ahead of the marketing curve. Here are three communication trends you need to be aware of as we head into the final quarter of the year.

How to Create a Social Media Content Calendar

A content calendar can keep your social presence consistent and timely. Here are a few things to remember when planning your social media editorial calendar.

Infographic: How Journalists Use Social Media in 2016

Social media's impact on journalists, the media and the way news is sourced, created and shared has evolved. Read more in our latest infographic.

5 Offline Marketing Tactics That Boost Social Media Engagement

Moment marketing, which creates a real-time connection between offline and online media, is gaining momentum. Learn how to use it in your social media strategy.

5 Ways to Ride the Social Journalism Trend

Today's journalists are more open than ever to connecting with PR sources via social media. Here are 5 tips to help you be that source.

2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Your social PR strategy must look beyond Twitter and Facebook. Cision's 2016 Global Social Journalism Study shows how to reach more journalists on social media.

Journalists Pay Tribute to Prince on Twitter

A little over four months after David Bowie’s death, the world lost yet another musical genius, the incomparable Prince who […]

Music Journalists Pay Tribute to David Bowie on Twitter

A compilation of David Bowie tributes on Twitter

Margarita Noriega Moves from Vox to Newsweek

Margarita Noriega has joined Newsweek as director of social media.

Is SocialCentiv a Home Run for Twitter Marketing?

It is fourth-and-goal and you need a touchdown, there are two seconds left on the clock and you need a […]

Presidential Hopefuls Try to Capture Millennial Voters Through Social Media

Since its inception, social media has been considered the best way to connect with Millennials, and politicians have been attempting […]

Changes at Gulfstream Media Group

Heather Carney has been promoted to managing editor at Gulfstream Media Group, overseeing content for the South Florida publisher’s six […]

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