Social Media
Oct 23, 2009
In search of the average blogger
The notion that there is such a thing as “the average blogger” is to be handled carefully. Generalizing about the […]
Oct 21, 2009
8 Ways to Take Control of Your Personal Reputation and Social Media Brand
You’re on Facebook. You’re on LinkedIn. You’re on Twitter. Basically, a little bit of you is all over the web […]
Oct 15, 2009
International social media Q&A
Recently, we presented Global Reach, Local Flavor, a free Cision webinar in which we discussed social media engagement from an […]
Oct 12, 2009
PepsiCo’s Amp app: Attract niche communities, but don’t alienate others
The social web is all abuzz today about PepsiCo’s iPhone app for its new Amp Energy Drink: Amp Up Before […]
Oct 12, 2009
An expert on puffery weighs in on social media authenticity
Some years back, the PGA Championship had an understated motto: “These guys are good.” Modest and statistically verifiable, it embodies […]
Oct 5, 2009
Bringing tweets into the real world
If you suggested that your company take everything that anyone is saying about your brand online, flattering and unflattering, true […]
Sep 30, 2009
Managing your personal and professional presence on Facebook through Friend Lists
Now you can have your cake and tag yourself in a photo eating it, too Fellow CisionBlog blogger Jay Krall […]
Sep 28, 2009
Google Sidewiki – Decentralizing web authority
What happens when you let everyone have a voice on every page of the web? Google Sidewiki may be one […]
Sep 25, 2009
Taking social outreach global
Developing a voice in influential communities online is a big challenge for communications professionals. Once you throw differences in culture […]
Sep 21, 2009
Integrated communications: Are YOU a communicator?
If you work in PR, you are probably finding yourself involved in tasks that involve a lot more than traditional media […]
Sep 14, 2009
Like it or not, outrageous actions get attention
You may hate him, but you’ve probably thought about Kanye West today It’s the ultimate challenge: How do I create […]
Sep 11, 2009
Find ways to write that pull in more folks
A scribe named Dave Blum was in the news this week. Some folks thought he wrote a blog to dish […]
Sep 8, 2009
Seeking insights for global social media outreach
If your target community on the social Web extends beyond national borders, the varied habits of users in different countries […]
Sep 4, 2009
The five senses of online measurement
For a while now we’ve been telling you that there are two basic types of ways to measure your impact on […]
Sep 3, 2009
How much greater is the impact of a tweet that also appears on a major network primetime broadcast?
Tweet-Peat: FOX Television uses social media to engage viewers Traditional media’s usage of social media is a popular topic here on […]
