Social Media
Aug 5, 2010
How Forbes is just like Oprah: magazine staffers required to pen blogs
When Forbes announced earlier this week that it would require all its reporters to pen blogs in addition to their […]
Aug 2, 2010
E-readers, mobile apps, and iPads, oh my! ABC modifies circulation reports
This is a guest post from Rachel Farrell, Senior Manager, Print and Online Media. Last week the Audit Bureau of […]
Jul 29, 2010
Dipping your toe in the pool and monitoring social media Q&A
Earlier this week I presented Monitoring Social Media, a free Cision webinar, with Senior Vice President of Product Marketing, Vanessa […]
Jul 28, 2010
What the growing debate over “hot news doctrine” means for PR and marketing pros
In the weeks since the Federal Trade Commission released a draft of policy proposals supporting the “reinvention of journalism” [PDF], […]
Jul 21, 2010
Powerful Endorsements: Celebrity v Social Media
Celebrity endorsements attract a lot of attention. How much attention, you ask? A women’s razor commercial posted on YouTube garnered […]
Jul 19, 2010
Selling Social Media to the C-Suite
You already know that social media is a very powerful and cost-effective tool. But if your C-suite doesn't fully "get" it, pitching social media to them might feel like an intimidating, uphill battle.
Jul 6, 2010
10 SEO Tips to make Your Blog Search Engine Friendly
If you’re going to put the effort into keeping up a blog, you might as well optimize it so search […]
Jun 22, 2010
BP’s “small people” gaffe: a study in the effects of quotability
Quotability is a big factor in the life span of a social media frenzy, so the “small people” comments by […]
Jun 18, 2010
How one city government turned its Facebook page into a virtual town hall
Trying to drum up interest in a local election can seem futile, especially if there’s no hot-button issue at […]
Jun 15, 2010
Targeting the Media Q&A
Last week I presented Targeting the Media, a free Cision webinar, with Senior Vice President of Global Marketing and Product […]
Jun 8, 2010
The new social media Bible
When the authors of the Associated Press Style Guide released its first edition in 1953, it was written on 60 […]
Jun 2, 2010
The biggest social media challenge PR pros face is finding time
Recently, I led a discussion on social media monitoring and engagement as part of Cision Canada‘s Deconstructing Social Media event […]
May 27, 2010
The crossroads of PR, social media and SEO
How is social media changing the face of advertising and PR? How can PR and marketing pros leverage YouTube and other rich media sites?
Greg Jarboe, the president and co-founder of SEO-PR and author of "YouTube and Video Marketing: An Hour a Day" shares his thoughts with us on the changing face of PR, how "social search" is impacting SEO, and how PR professionals can leverage rich media sites like YouTube.
May 20, 2010
Is “social authority” the next PageRank?
HubSpot recently hosted a webinar by Brian Solis called, “Social Media Optimization is the new SEO” and it got me […]
May 14, 2010
Targeting the Media Q&A
Earlier this week, I presented Targeting the Media, a free Cision webinar, with Senior Vice President of Global Marketing and […]
