Social Media
Feb 2, 2017
4 Ways to Identify the Right Influencers
How can you ramp up your reputation and gain the same credibility as the influencers your audience trusts? It all starts with choosing the right influencers to partner with. Here are four factors to look at to decide which influencers are right for your brand.
Jan 27, 2017
What You Need to Know About LinkedIn’s New Changes
LinkedIn recently announced significant changes to its desktop and its search functions. Here are five of the most significant changes and how to leverage the platform more effectively.
Jan 26, 2017
How Social Media Redefined What It Means to Be a ‘Foodie’
Foodies are strong influencers on social media, and food and beverage brands would be wise to engage with this key customer segment across the purchase funnel to turn them into their most powerful brand advocates. This post shares four ways to turn modern foodies into raving fan customers.
Jan 3, 2017
How to Use Social Search Better in 2017
Social search presents a unique challenge for communications and marketing professionals: chasing a moving target. In this post, we explore how Facebook, Twitter, Pinterest, Instagram and LinkedIn approach search.
Dec 19, 2016
How to Get Better Live Video Reach
Treating live video as distributed content and having an archive of past live videos make the likelihood of views much greater than single-platform, real-time exclusive content. Jim Dougherty dissects stats on Live Video for marketing and communications professionals in this week's trends article.
Dec 12, 2016
Do These Mistakes Keep You From A Bigger Social Media Budget?
Social media has massive power, but it doesn't get the budget it deserves. The key to earning more budget is tying the performance of social media to conventional metrics like sales, brand affinity, business value and ROI.
Dec 5, 2016
How To Listen Better With Facebook’s Unified Inbox
Jim Dougherty explains how Facebook's unified inbox works, and goes in-depth about how customer service (social care) occurs on each of Facebook's platforms.
Dec 1, 2016
How to Monitor An Entire Industry
Consider social monitoring as a fishing expedition. You set your lines to monitor your campaigns and wait for the results […]
Nov 21, 2016
How to Influence People Effectively With Social Media
How does influence occur on social media? Find out why bonding and bridging social capital may be the key to effectively influence prospects with social media.
Nov 14, 2016
How to Create Fascinating Content with Instagram Stories
Thinking of trying out Instagram Stories in your marketing? Discover why the demographics and usability of the platform are important and how to use them.
Nov 9, 2016
Twitter Engagement Actually Translates into Votes
If you are running for office and no one is tweeting about it, you are likely going to lose your election. At least that’s what last night’s election has shown.
Nov 3, 2016
Personal Versus Private in PR and Social Media
Reputations have been made and lost in a moment because something thought to be private went public. Here are tips to help navigate personal vs private matters.
Oct 31, 2016
How To Be a LinkedIn Superuser (In a Few Easy Steps)
LinkedIn sometimes feels like the forgotten social network. However, it isn't just for job seekers. Here are 7 ways LinkedIn can help you in your everyday life.
Oct 25, 2016
How To Monitor Social Media Like a Boss
Are you missing out on opportunities because you're not taking full advantage of social media monitoring's abilities? Here are 5 ways to remedy the situation.
Oct 17, 2016
How to Optimize Distribution for Your Content
Although search and social are important for content distribution, you're often relying on others' rules. Here's how a strong email list will help.
