Media Monitoring
Mar 11, 2010
The social Web as a coral reef
For a while now, I’ve been writing about how public relations professionals can use social metrics such as links, comments […]
Mar 4, 2010
Targeting the Media Q&A
Last week, I presented Targeting the Media, a free Cision webinar, with Director of Media Research Valerie Lopez. The webinar […]
Mar 2, 2010
Making a big impression on a tiny screen
Last month, research firm Gartner turned some heads when it predicted that by 2013, smartphones and other Web-enabled mobile devices […]
Feb 26, 2010
Things you should be pitching magazines now
Figuring out when to pitch a story is half the battle. Magazine editors constantly remind PR professionals to be conscious […]
Feb 23, 2010
Free food vs. Tony Kornheiser: a study in virality
Often, people ask us what it takes to make something “go viral”. Some social media strategists will tell you that […]
Feb 16, 2010
The 10 most influential blog posts discussing Google Buzz
In the week since Google announced its newest social Web tool, Google Buzz, bloggers have been doing what bloggers do […]
Feb 11, 2010
5 great social media case studies in pharma
Companies that go looking for reasons not to monitor and engage with social media sometimes wind up with what sound […]
Feb 2, 2010
Are more companies attracting criticism on the social Web?
One of the most common questions PR professionals ask me is how to deal with criticism of their brands on […]
Jan 27, 2010
Would you buy a blender from Conde Nast?
Mediaweek recently reported that Conde Nast is scrambling to keep pace with initiatives from other publishing companies such as Hearst, […]
Dec 16, 2009
The New Media Mix Q&A
Last week, I presented The New Media Mix, a free Cision webinar, with Director of Media Research Valerie Lopez. The webinar […]
Dec 9, 2009
Keeping an eye on the competition through the social Web
As communications professionals continue to debate strategies for measuring the impact of our presence on the social Web, one of […]
Dec 3, 2009
Web 3.0 promises to bring context to vast quantities of news and views
In Idiocracy, the 2006 film in which human evolution has turned its favor towards stupidity 500 years into the future, […]
Nov 9, 2009
Trendwatching in large quantities of social content
Managing huge quantities of data has become one of the central challenges of science today, according to two articles in […]
Nov 2, 2009
Studying the public areas of Facebook
As the world’s most popular social network, Facebook seems like the place to start for many communications professionals looking to […]
Oct 21, 2009
8 Ways to Take Control of Your Personal Reputation and Social Media Brand
You’re on Facebook. You’re on LinkedIn. You’re on Twitter. Basically, a little bit of you is all over the web […]
