Media Monitoring

Each week, Facebook users double the time spent watching TV’s biggest event

Citi analyst Mark Mahaney generated some buzz awhile back when he published a research note commenting that in August, for […]

Celebrating the PR superhero

Today’s guest blogger is Andrée Beckham, Vice President, Marketing & Public Relations for Cision. Batman. Superman. Wonder Woman. Captain America.  […]

Three reasons why RSS remains a vital tool for PR and marketing pros

If you’re among the 89 percent of Internet users who didn’t use an RSS reader even at their adoption peak […]

A Bedbug Outbreak in Social Media

This post was written by Phil Kam, Cision Analysis’ director of new services who is integrating social media analysis into […]

Chatting with Josh Bernoff, Co-Author of Empowered

This post was written by Brett Safron,  Senior Vice President of Business Development for Cision. The days are long gone […]

Incorporating new metrics into PR measurement

For some public relations professionals looking to demonstrate return on investment to their clients, the wide range of new metrics […]

Newspaper Ad Pricing Remains Aggressive

This is a guest post from Ryo Yamaguchi, Media Researcher at Cision. The question of advertising pricing strategies in the […]

How Forbes is just like Oprah: magazine staffers required to pen blogs

When Forbes announced earlier this week that it would require all its reporters to pen blogs in addition to their […]

E-readers, mobile apps, and iPads, oh my! ABC modifies circulation reports

This is a guest post from Rachel Farrell, Senior Manager, Print and Online Media. Last week  the Audit Bureau of […]

Dipping your toe in the pool and monitoring social media Q&A

Earlier this week I presented Monitoring Social Media, a free Cision webinar, with Senior Vice President of Product Marketing, Vanessa […]

How polyculture is feeding the development of the Semantic Web

My 8th grade science teacher, Mr. Jensen, had a lawn riddled with weeds. Not because he was too lazy to […]

Targeting the Media Q&A

Last week I presented Targeting the Media, a free Cision webinar, with Senior Vice President of Global Marketing and Product […]

Social media and mainstream media intertwine: Cision adds social media to CisionPoint

Time and again, we’ve discussed here the importance of measuring the impact of your message on blogs and social sites […]

When a little something goes wrong

Have you ever embarked on a public relations or marketing campaign that was largely successful, but a little something went […]

Filtering for influential brand mentions: an approach for busy communicators

It’s sometimes brought up as a harsh truth for public relations and marketing professionals: social media “doesn’t scale.” If you […]

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