Media Monitoring
Oct 28, 2010
Each week, Facebook users double the time spent watching TV’s biggest event
Citi analyst Mark Mahaney generated some buzz awhile back when he published a research note commenting that in August, for […]
Oct 15, 2010
Celebrating the PR superhero
Today’s guest blogger is Andrée Beckham, Vice President, Marketing & Public Relations for Cision. Batman. Superman. Wonder Woman. Captain America. […]
Sep 20, 2010
Three reasons why RSS remains a vital tool for PR and marketing pros
If you’re among the 89 percent of Internet users who didn’t use an RSS reader even at their adoption peak […]
Sep 16, 2010
A Bedbug Outbreak in Social Media
This post was written by Phil Kam, Cision Analysis’ director of new services who is integrating social media analysis into […]
Sep 15, 2010
Chatting with Josh Bernoff, Co-Author of Empowered
This post was written by Brett Safron, Senior Vice President of Business Development for Cision. The days are long gone […]
Sep 2, 2010
Incorporating new metrics into PR measurement
For some public relations professionals looking to demonstrate return on investment to their clients, the wide range of new metrics […]
Aug 16, 2010
Newspaper Ad Pricing Remains Aggressive
This is a guest post from Ryo Yamaguchi, Media Researcher at Cision. The question of advertising pricing strategies in the […]
Aug 5, 2010
How Forbes is just like Oprah: magazine staffers required to pen blogs
When Forbes announced earlier this week that it would require all its reporters to pen blogs in addition to their […]
Aug 2, 2010
E-readers, mobile apps, and iPads, oh my! ABC modifies circulation reports
This is a guest post from Rachel Farrell, Senior Manager, Print and Online Media. Last week the Audit Bureau of […]
Jul 29, 2010
Dipping your toe in the pool and monitoring social media Q&A
Earlier this week I presented Monitoring Social Media, a free Cision webinar, with Senior Vice President of Product Marketing, Vanessa […]
Jul 14, 2010
How polyculture is feeding the development of the Semantic Web
My 8th grade science teacher, Mr. Jensen, had a lawn riddled with weeds. Not because he was too lazy to […]
Jun 15, 2010
Targeting the Media Q&A
Last week I presented Targeting the Media, a free Cision webinar, with Senior Vice President of Global Marketing and Product […]
Apr 22, 2010
Social media and mainstream media intertwine: Cision adds social media to CisionPoint
Time and again, we’ve discussed here the importance of measuring the impact of your message on blogs and social sites […]
Mar 23, 2010
When a little something goes wrong
Have you ever embarked on a public relations or marketing campaign that was largely successful, but a little something went […]
Mar 17, 2010
Filtering for influential brand mentions: an approach for busy communicators
It’s sometimes brought up as a harsh truth for public relations and marketing professionals: social media “doesn’t scale.” If you […]
