Media Monitoring
Jul 11, 2017
Media Monitoring: How to Plan, Execute and Engage
A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts.
May 12, 2017
Marketing Measurement: Collect Data First, Ask Questions Later
Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.
Apr 6, 2017
3 Listening Lessons for Marketers
Insights from today's Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.
Apr 5, 2017
Why Brands Need to Get Emotional
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?
Mar 21, 2017
Infographic: Key 2016 Events That Shaped the Media Industry
The Cision 2017 State of the Media timeline infographic includes some of the major events and announcements that shaped the current state of the media.
Feb 20, 2017
Digging (Deeper) Into the Data: 3 Media Monitoring Pitfalls to Avoid
When brands are monitoring, they need to take into consideration external factors that may affect their data and analysis to ensure their data is as clean as possible. Here are three monitoring pitfalls you can encounter when gathering social media data.
Dec 20, 2016
Study: The Dark Side of the Gig Economy
Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it. Cision has partnered with the Rockefeller Foundation to create three media analyses: First in this series is a review of the Independent Workers of America and their discussions about finding work, the gig economy and fears about retirement.
Dec 1, 2016
How to Monitor An Entire Industry
Consider social monitoring as a fishing expedition. You set your lines to monitor your campaigns and wait for the results […]
Nov 9, 2016
Twitter Engagement Actually Translates into Votes
If you are running for office and no one is tweeting about it, you are likely going to lose your election. At least that’s what last night’s election has shown.
Oct 25, 2016
How To Monitor Social Media Like a Boss
Are you missing out on opportunities because you're not taking full advantage of social media monitoring's abilities? Here are 5 ways to remedy the situation.
Oct 10, 2016
How to Find Trending Topics Like an Expert
When it comes to real-time trending data, there are two free tools most people use. Learn how to use Google Trends and Twitter Trends to find actionable data.
Oct 3, 2016
9 Things You Might Not Be Doing (But Should) With Your Media Monitoring Software
Tracking what people are saying about you isn't the only task a media monitoring system can help you complete. Make the most of your software with these 9 tips.
Aug 25, 2016
Why Your Event Needs a Crisis Communications Plan
When hosting or participating in an event, you can't just hope for the best. You need to plan for the worst. Learn how to include crisis communications in your brand's event strategy.
Feb 27, 2014
The Oscars: Most Popular In the Media
Are you ready for The Oscars? In its 86th year, these awards have long been a top event for the […]
Jul 29, 2013
BlogHer ’13 Recap: A Data-Driven Analysis
In its ninth annual conference, BlogHer ’13 brought together bloggers, experts and brands to talk marketing, technology, activism and more. […]
