Media Analysis
Mar 4, 2010
Targeting the Media Q&A
Last week, I presented Targeting the Media, a free Cision webinar, with Director of Media Research Valerie Lopez. The webinar […]
Mar 3, 2010
Social Idol: Will number of followers equate to votes?
American Idol contestants provide a case study in social capital In many of Cision’s free social media webinars, we frequently […]
Mar 2, 2010
Making a big impression on a tiny screen
Last month, research firm Gartner turned some heads when it predicted that by 2013, smartphones and other Web-enabled mobile devices […]
Feb 23, 2010
Free food vs. Tony Kornheiser: a study in virality
Often, people ask us what it takes to make something “go viral”. Some social media strategists will tell you that […]
Feb 16, 2010
The 10 most influential blog posts discussing Google Buzz
In the week since Google announced its newest social Web tool, Google Buzz, bloggers have been doing what bloggers do […]
Feb 11, 2010
5 great social media case studies in pharma
Companies that go looking for reasons not to monitor and engage with social media sometimes wind up with what sound […]
Feb 2, 2010
Are more companies attracting criticism on the social Web?
One of the most common questions PR professionals ask me is how to deal with criticism of their brands on […]
Jan 29, 2010
How the Jetsons got it wrong: the relationship between social and search
One of the many things The Jetsons got wrong about the future of American life when the show first aired […]
Jan 27, 2010
Would you buy a blender from Conde Nast?
Mediaweek recently reported that Conde Nast is scrambling to keep pace with initiatives from other publishing companies such as Hearst, […]
Jan 25, 2010
The NFL vs. the Premier League: perceptions of their top teams online
The world of sports is an interesting place to explore the old public relations adage that there’s no such thing […]
Jan 22, 2010
Where were you when…?
With the Haitian earthquake last week, Twitter became not only a source for news updates, but also an opportunity for […]
Jan 21, 2010
In the wild west of social media, journalists’ credo is “caveat emptor”
This post was written by Annette Arno, Research Director for Evaluation Services at Cision. Gut feelings and anecdotes may be […]
Dec 15, 2009
Who will be the next Editor & Publisher?
If “collective gasps” could be measured online, the December 10 closing of Editor & Publisher might have caused an virtual […]
Dec 9, 2009
Keeping an eye on the competition through the social Web
As communications professionals continue to debate strategies for measuring the impact of our presence on the social Web, one of […]
Aug 14, 2009
Choosing metrics for measuring impact
Is the social Web more like the Bouleuterion of ancient Athens, a marketplace of ideas where individuals wander and discuss freely, […]
