Media Analysis
Sep 15, 2010
Chatting with Josh Bernoff, Co-Author of Empowered
This post was written by Brett Safron, Senior Vice President of Business Development for Cision. The days are long gone […]
Sep 2, 2010
Incorporating new metrics into PR measurement
For some public relations professionals looking to demonstrate return on investment to their clients, the wide range of new metrics […]
Aug 30, 2010
Bouncing Back from Steven Slater
This post was written by Phil Kam, Cision Analysis’ director of new services who is integrating social media analysis into […]
Aug 16, 2010
Newspaper Ad Pricing Remains Aggressive
This is a guest post from Ryo Yamaguchi, Media Researcher at Cision. The question of advertising pricing strategies in the […]
Jul 28, 2010
What the growing debate over “hot news doctrine” means for PR and marketing pros
In the weeks since the Federal Trade Commission released a draft of policy proposals supporting the “reinvention of journalism” [PDF], […]
Jul 14, 2010
How polyculture is feeding the development of the Semantic Web
My 8th grade science teacher, Mr. Jensen, had a lawn riddled with weeds. Not because he was too lazy to […]
Jun 30, 2010
Gift Guide Editorial Opportunities are Knocking
Magazine staffers consistently say the product section is a prime place to score coverage, and that means the annual holiday […]
Apr 22, 2010
Social media and mainstream media intertwine: Cision adds social media to CisionPoint
Time and again, we’ve discussed here the importance of measuring the impact of your message on blogs and social sites […]
Apr 12, 2010
Targeting the Media Q&A
Last week, I presented Targeting the Media, a free Cision webinar, with Senior Vice President of Global Marketing and Product […]
Apr 8, 2010
Unvarnished is really Unharnessed
Unvarnished is defined by Webster’s as “not adorned or glossed: plain, straightforward.” A new site of the same name is […]
Mar 31, 2010
A Post With No Name
The suggestion box: a place where grievances are aired, opinions are expressed and once in awhile, an actual suggestion is […]
Mar 25, 2010
Only in 2010: Celebrities on Foursquare
MTV and VH1 recently announced a partnership with Foursquare allowing their celebrity personalities – most from reality show programming – […]
Mar 23, 2010
When a little something goes wrong
Have you ever embarked on a public relations or marketing campaign that was largely successful, but a little something went […]
Mar 17, 2010
Filtering for influential brand mentions: an approach for busy communicators
It’s sometimes brought up as a harsh truth for public relations and marketing professionals: social media “doesn’t scale.” If you […]
Mar 11, 2010
The social Web as a coral reef
For a while now, I’ve been writing about how public relations professionals can use social metrics such as links, comments […]
