Media Analysis
May 12, 2017
Marketing Measurement: Collect Data First, Ask Questions Later
Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.
Apr 13, 2017
How Your News Release Can Help the Media Do Their Job
Companies have a story to tell, and the media needs to tell a story. Here's how to help the media tell a better story.
Apr 10, 2017
Why Brands Must Personalize the PR Experience
What if by personalizing the experience for a specific writer you could increase the conversion rate of your communications efforts?
Apr 6, 2017
3 Listening Lessons for Marketers
Insights from today's Forrester Consumer Marketing Conference include three listening lessons from leaders at Adobe, Forrester and Cision.
Apr 5, 2017
Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017
Top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations.
Apr 5, 2017
Why Brands Need to Get Emotional
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. How are you using sentiment to guide strategy?
Mar 29, 2017
Infographic: How to Target and Engage Journalists
Brand leaders must refine their focus and better target their outreach to influencers if they expect better results with their earned media campaigns.
Mar 28, 2017
Leveraging Tech to Deliver Actionable Intelligence to Executives
We weren't kidding when we said we wanted to move fast! Today, we’ve announced the acquisition of Bulletin Intelligence, a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments.
Mar 21, 2017
Infographic: Key 2016 Events That Shaped the Media Industry
The Cision 2017 State of the Media timeline infographic includes some of the major events and announcements that shaped the current state of the media.
Jan 24, 2017
Prove Press Release Success With These 3 Key Factors
Press releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. With the right strategy, you can measure your press releases’ success more effectively and prove how valuable they are to your business.
Dec 20, 2016
Study: The Dark Side of the Gig Economy
Media analysis can provide insights into the trends and affinities of population groups. It can also highlight discrepancies in how the media portrays and issue versus how the public actually discusses it. Cision has partnered with the Rockefeller Foundation to create three media analyses: First in this series is a review of the Independent Workers of America and their discussions about finding work, the gig economy and fears about retirement.
Oct 12, 2016
The Trump-Clinton Enthusiasm Gap is Real
Cision's Twitter analysis of voting intention statements and campaign hashtags over the past 30 days shows a substantial gap in enthusiasm on social media.
Feb 27, 2014
The Oscars: Most Popular In the Media
Are you ready for The Oscars? In its 86th year, these awards have long been a top event for the […]
Jul 29, 2013
BlogHer ’13 Recap: A Data-Driven Analysis
In its ninth annual conference, BlogHer ’13 brought together bloggers, experts and brands to talk marketing, technology, activism and more. […]
Feb 14, 2013
Infographic: Valentine’s Day, By the Numbers
This graphic is by the Cision Marketing team. Love it or hate it, Valentine’s Day is here. Judging by the […]
