Insights
Jun 12, 2017
Why Advertising Isn’t Dead
Recently, my colleague Bruce Kennedy wrote a wonderful piece, exploring discussions from the New York leg of the Cision World […]
Jun 6, 2017
Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can't Afford to Ignore.
Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. Your content has no value unless it “moves,” unless people see it, engage with it, and actively share it.
Jun 2, 2017
How to Spy on Your Competition & Steal Their Secrets
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Competition for attention and […]
May 30, 2017
Listen to Your Customers: Why You Need to Embrace Customer Complaints
Jay Baer explains how to listen to customers and embrace complaints.
May 25, 2017
Why Employee Opinions Are Their Own…and a Reflection Of Your Brand
Scott Stratten explains why employee opinions are their own...and a reflection of your brand.
May 18, 2017
How to Generate Leads From Social Conversations
Neal Schaffer provides insights on how to generate leads from social conversations.
May 12, 2017
Marketing Measurement: Collect Data First, Ask Questions Later
Total marketing measurement is the key to optimizing performance, but brands can’t do it without data. Learn how to collect now so you can improve later.
May 3, 2017
How to Stop a Nightmare: Listen to Your Customers
Airline brand executives are moving toward a better customer experience. Here's how you can do the same.
Apr 28, 2017
LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact
Video: Cision's CEO Kevin Akeroyd discusses the organization’s new partnership with LiveRamp.
