Influencers
Jun 14, 2012
Aline Reynolds – Associate Editor, Downtown Express
From suburban towns and neighborhoods to readers’ own backyards, community newspapers are publications that focus on hyperlocal news, people and […]
Jun 14, 2012
Ontario’s Brantford Expositor uses multiple social media platforms, creating brand awareness
Q: How do you use social media at your job? Which platforms do you like best? Why? “Social media has […]
Jun 7, 2012
Interview: Mark Ragan on Brand Journalism and Refrigerator Journalism
Refrigerator Journalism: it’s the anti-thesis of space-filling nonsense. It’s an old school journalism speak for sticky content, which only goes to show that concept isn’t new, despite the fact we have new tools for producing and publishing content. We caught up with Mark, who is the CEO and publisher of the PR Daily and Ragan.com (among others), after his presentation to the 2012 Vocus User Conference to ask him to elaborate a bit on this concept.
May 31, 2012
Fitness Magazine’s Meet & Tweet
Fitness Magazine hosted a Meet & Tweet event in New York this May, offering fitness bloggers and fitness enthusiasts an opportunity to network with each other, ask questions, and discuss various topics with a panel of leading health and wellness influencers.
May 30, 2012
Gini Dietrich & Geoff Livingston on Conversion Through Integration
Conversion.This word scares most practitioners of social media, haunting their online existence. Even for those with traditional PR or advertising backgrounds, delivering ROI and business outcomes via social escapes most professionals. 80% of social media campaigns could benefit from two things: a community conversation approach, and integration into the larger marketing campaigns. The challenge, then, is how to weave social and every other marketing tactic into a larger whole.
May 17, 2012
Clarion-Ledger’s Jerry Mitchell uses social media to share content and ideas
How do you use social media at your job? Which platforms do you like best? Why? “I use both Facebook […]
May 10, 2012
Denver Post society editor uses social media to share content
Q: How do you use social media at your job? Which platforms do you like best? Why? “I do use […]
May 3, 2012
Jenna Johnson – Higher Education Reporter/Blogger, The Washington Post
When The Washington Post decided to reach out to a younger audience, it only seemed natural that they would look to a […]
Apr 26, 2012
Natalie DiBlasio – Breaking News Reporter, USA Today
College is a setting where generation after generation find themselves striving for career paths and searching for meaning and a […]
Apr 26, 2012
Waltham News Tribune editor uses social media to connect with readers
How do you use social media at work? “I’m essentially on Twitter all day, even if passively checking every once […]
Apr 12, 2012
Jillian Cohan Martin – Arts and Entertainment Editor, The Oregonian
Attracted to the idea of storytelling during a stint as a writer for a college alumni magazine, Jillian Cohan Martin found herself […]
Apr 5, 2012
Bicycling gear editor uses social media to generate discussion & promote content
Q: How do you use social media? “At Bicycling, we use social media to help draw readers to our website, […]
Apr 5, 2012
Anne Oakley – Senior Director for Program Enterprises, CMT
CMT Program Enterprises director discusses her newly added duties with the radio team, and how the country music network has integrated digital media into their platforms.
Mar 29, 2012
Freelance science writer uses social media to get story ideas and promote articles
Q: How do you use social media? Which platforms do you like best? Why? “The social media platforms I use […]
Mar 22, 2012
Carlo Munoz – Staff Writer, The Hill
Capitol Hill is not only a large neighborhood, but also serves as the heart of the United States Congress, and […]
