Influencers
Nov 13, 2017
Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure Their Efforts?
In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what's required to accurately measure earned media.
Sep 18, 2017
Jay Baer Asks: Are Social Media And Journalism Linked?
In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the Cision 2017 Global Journalism Study. For this first video, Baer asks and answers the important question — Is social media and journalism linked?
Aug 31, 2017
Getting to Know Cision® Communications Cloud® — with Jay Baer
Jay Baer, New York Times best-selling author and marketing expert, sat down with Cision Product Marketing Manager James Rubec, to discuss the Cision® Communications Cloud®.
Aug 30, 2017
9 Strategies for Attracting Influencers to Your Content
Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. However, gaining the attention of influencers in your field isn’t always easy.
Aug 2, 2017
Understanding Paid vs. Earned Influencer Relationships
Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing.
Jun 1, 2017
Measure PR Goals that Drive Real Business Results
If you want PR to be seen as a relevant, valuable partner in driving business results, you must start measuring your efforts in a meaningful way.
May 26, 2017
Behind the Headlines with Meredith Lejeune
Meredith Lejeune and I discuss the importance of diversity in the workplace, and the value of both investing in and building relationships.
May 19, 2017
Behind the Headlines with Amanda Bialek
Amanda Bialek is a veteran in PR, with over 10 years of experience with clients in a variety of industries. […]
May 12, 2017
Behind the Headlines with Kaitlyn Smith
Kaitlyn Smith divulges her thoughts on the importance of building strong relationships in the industry and the benefit of early adoption in digital trends.
May 5, 2017
Behind the Headlines with Gina Gerber
Gina Gerber stressed the importance of making yourself an invaluable asset, understanding people's motivations, and creating authentic messages.
Apr 28, 2017
Behind the Headlines with Mónica Cortés
Cortés discusses the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team.
Apr 21, 2017
Behind the Headlines with Tim Race
This week, I sat down with Tim to discuss his transition from journalism to PR, using the full array of media platforms to help clients tell stories, and building your personal brand to work your way up.
Apr 14, 2017
Behind the Headlines with Marian Salzman
This week, I got to speak with Marian Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career.
Apr 14, 2017
4 Ways PR Pros Can Better Target Media and Influencers
The best way to get your story the coverage it deserves is by targeting the right influencers. Here's how PR pros can pinpoint the right contacts.
Apr 10, 2017
PR 101: How to Pitch Travel Journalists
How to pitch the always-on-the-move travel journalists? Follow these six tips.
