Content Marketing
Aug 8, 2013
4 Press Release Tips for Succeeding in the Wake of the Latest Google Updates
I don’t often write press releases but this week I’ve been tasked to do so for an upcoming announcement. Nowadays, […]
Jul 23, 2013
Native advertising & content marketing: Breathing new life into age-old industries
Public relations agencies, publishing houses, advertising firms – these are some of the oldest, most venerable industries around, and many […]
Jul 18, 2013
Content Marketing for PR eBook
If you’re not actively practicing content marketing, you’ve probably at least heard of it. It has the same type of […]
Jul 2, 2013
Post Penguin 2.0: Six tweetable facts to improve the ranking of your content on Google
Searchmetrics recently launched their top SEO ranking factors for 2013 supported by this great infographic. For those of you who […]
Jun 20, 2013
Cannes Talks Content Marketing
I’ve been glued to Cannes Lions this week, following the hashtag fervently and soaking in the awards and discussions, specifically those around PR Lions and Branded Content […]
Jun 4, 2013
4 things to think about before launching a content marketing campaign
While the term “content marketing” has gotten a ton of airtime over the last year in the PR and marketing […]
May 21, 2013
Digital Storytelling Webinar – Your Questions Answered
Last week we hosted the webinar “Digital Storytelling: Engaging and Connecting with your Audience” where we discussed how to create, […]
May 7, 2013
The Final Ride of the One-Trick Pony
Many bloggers, PR professionals, SEO consultants, advertisers and marketers have been singing “the times are a changing” by Bob Dylan […]
Apr 24, 2013
Why your Personal Brand matters… and not just to you
Social media has given each of us the ability to easily elevate our own personal brand and find a voice […]
Apr 22, 2013
Google Simplifies the Content Creation Process
Creating content is hard. It’s a process that takes time, resources and a clear message that can be shared easily […]
Feb 19, 2013
Content Marketing: How Cision’s Vision and Values can translate to a successful brand strategy
Last year, Cision internally launched a new Vision and Values for our company. Much like a mission statement, there are […]
Jan 24, 2013
4 Steps for creating engaging content
Creating engaging content is the #1 challenge facing content marketers today. If you’re currently part of the 41% below, you […]
Jan 15, 2013
4 reasons blogging is good for business
Blogging isn’t easy. It takes great time and effort to create consistently interesting content that your fans and followers will […]
Jan 10, 2013
Creating popular content to lift less popular content
Content is king. But what if your content is so niche-specific that your potential audience is relatively small? How do […]
Nov 26, 2012
Do you know how your content is being shared? 3 Tips to help make sure it does
When you come across a great article online, how do you share it across your social networks? In my case, […]
