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Comms Best Practices
Aug 15, 2017
The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” Social media is becoming a dictating force in all aspects of marketing and PR.
Aug 10, 2017
We caught up with Tera Leuthousen to learn more about her new role, PR lessons she learned and how does one execute a successful PR strategy.
Aug 8, 2017
Your public relations and communications programs should be the most vital part of your company’s media strategy. Why? Because consumers trust earned media more than any other marketing form.
Aug 2, 2017
Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing.
Aug 1, 2017
As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. For me, however, I knew that I wanted to do more with my summer.
Jul 31, 2017
It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing.
Jul 26, 2017
Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.
Jul 25, 2017
When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. While backlinks are a great signal for SEO, it takes a lot of time to earn them. Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality.
Jul 24, 2017
Event speakers inform, challenge and inspire; however, event speaker announcements are often less than inspirational. Here are 5 easy ways to amplify event speaker announcements.
Jul 19, 2017
Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.
Jul 18, 2017
It is a well-known and accepted ideology that good communication skills are the key to achieving success in every aspect of life. It is, therefore, no surprise that the same is true for the success of an organization, which can be measured, and quite frankly, determined by their communication and reputation.
Jul 14, 2017
From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines […]