Comms Best Practices

Why Social Shares Are Key to Pitching Media

The mantra in the newsroom used to be, “If it bleeds, it leads.” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” Social media is becoming a dictating force in all aspects of marketing and PR.

Behind the Headlines with Tera Leuthauser

We caught up with Tera Leuthousen to learn more about her new role, PR lessons she learned and how does one execute a successful PR strategy.

The “Smart Communications” Revolution: How to Optimize Earned Media Programs

Your public relations and communications programs should be the most vital part of your company’s media strategy. Why? Because consumers trust earned media more than any other marketing form.

Understanding Paid vs. Earned Influencer Relationships

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing.

5 Reasons Why Communications Internships Are Extremely Beneficial

As a freshman marketing major in college, finding an internship was not easy. With little experience and only core classes completed, I was on the lower end of recruiters’ selections. For me, however, I knew that I wanted to do more with my summer.

How to Create a Coordinated Email and Social Strategy

It’s more important than ever for companies to invest in owning conversations with their consumers — and two of the most important tools for doing so are social media and email marketing.

How to Improve Your Social Media Targeting

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.

How to Growth Hack a Successful Backlink Strategy

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. While backlinks are a great signal for SEO, it takes a lot of time to earn them. Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality.

How to Hit the Right Notes with Keynote Speaker Announcements

Event speakers inform, challenge and inspire; however, event speaker announcements are often less than inspirational. Here are 5 easy ways to amplify event speaker announcements.

Holiday Gift Guide Pitching Tips for PR Pros

Get ready for a successful holiday gift guide campaign with six tips to help you enhance your pitching efforts.

How to Enhance Your Non-Profit’s Communication Strategy and Achieve Results Like Never Before

It is a well-known and accepted ideology that good communication skills are the key to achieving success in every aspect of life. It is, therefore, no surprise that the same is true for the success of an organization, which can be measured, and quite frankly, determined by their communication and reputation.

From the Mouth of the Media: How to Break into the Business

From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines […]

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