Blog

How to Attract Top-Tier Guest Bloggers to Your Blog

Did you know that accepting guest bloggers on your business blog is a way to get great content that they’ll help you promote?

How Your News Release Can Help the Media Do Their Job

Companies have a story to tell, and the media needs to tell a story. Here's how to help the media tell a better story.

How To Create Awesome Content with Instagram’s New “Collections”

Instagram "collections" allow users to aggregate ten photos or videos into one post. Here's how to create awesome collections.

How to Monitor An Entire Industry

Consider social monitoring as a fishing expedition. You set your lines to monitor your campaigns and wait for the results […]

Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

The holy grail of tying earned media to conversions -- and thus showing marketing ROI -- is no longer a pipedream. It’s becoming a reality here at Cision, and we look forward to telling the world about the innovation happening here.

Is SocialCentiv a Home Run for Twitter Marketing?

It is fourth-and-goal and you need a touchdown, there are two seconds left on the clock and you need a […]

Q&A With The Daily Dot’s Selena Larson

The Daily Dot is among the growing mass of media companies catering to the Internet generation, the demographic that prefers […]

Local is the New International

A look at best practices and tools for connecting and working internationally

Hunter Lewis – Editor in Chief, Cooking Light

That old familiar feeling. A quick glance, a lingering stare. You can feel your mouth start to water a little, […]

Too many blogs, too little time: Experts weigh in on their favorite PR & digital marketing blogs

At last week’s Cision User Conference West, I was asked what some of my favorite blogs and industry sites are […]

Introducing…The New Cision.com!

On Friday we announced Cision Blog was getting a makeover. Today we’re proud to share that not only is the new […]

To PR or Not to PR: PR is Not a Verb!

Feel like people have the wrong idea about PR? You’re not alone. This PR professional offers her take on the public relations world (and why PR is not a verb).

Blogeando: Latinos Are Blogging, Are you Engaging Them?

Latino bloggers are making their presence known. Read on to learn why this growing batch of bloggers is not a group you should ignore.

Crisis Communications Planning in a BtoB World

Unsure of how to approach crisis communications for your B2B company? Or do you think the B2B world is immune to the crises faced by consumer companies? Here’s how to ensure your company isn’t caught without a plan.

Tying CSR with Reputation Management

Corporate social responsibility (CSR) activities can pack more punch if they are welded to a disciplined reputation management system that addresses corporate vulnerabilities and opportunities.