About
Teresa Dankowski is a content marketing manager at Cision and covers best practices in marketing, PR and social media. She enjoys printmaking, wine, TV and dominating at rec league softball.
Contributors
Mar 8, 2015
3 Tips for Launching a Hyperlocal PR Campaign
Social media has shown us that there’s power in niche and hyperlocal communities. A person doesn’t have to be a […]
Mar 1, 2015
How to Use Social Media Before You Pitch
Social media has changed the way journalists source stories and cover news, but not all journalists prefer to be pitched […]
Feb 26, 2015
6 Reasons Why Journalists Reject Your Pitch
Pitching isn’t easy. Even PR professionals who painstakingly research contacts and outlets, write compelling copy, and persevere with follow-ups might […]
Feb 22, 2015
3 Ways to Make News Releases More Compelling
Press releases can be an effective way to communicate your news to traditional and digital media professionals, potential or current […]
Feb 15, 2015
3 Things to Know About a Media Contact Before You Pitch
Last week we covered “4 Things to Know About a Media Outlet Before You Pitch.” This week we’re focusing on […]
Feb 8, 2015
4 Things to Know About Media Outlets Before You Pitch
Successful pitching can lead to earned media placements, brand awareness among your target audience and, ultimately, sales. But in order […]
Jan 19, 2015
4 Types of YouTube Videos PR & Marketing Pros Should Make
Digital video is popular, inescapable and here to stay. One-third of all online activity is spent watching video and the […]
Oct 29, 2014
Reach influencers with Cision’s new Consumer Electronics Pitching Kit
Good news, PR—you don’t have to line up early on Black Friday or fly to International CES to get your […]
Oct 20, 2014
Facebook Tells All: How The Biggest Social Network Relies on Data
It’s not every day the biggest social network in the world lets their users take a look under the hood. […]
Oct 17, 2014
6 Ways to Improve Your Brand’s Visual Storytelling
It’s widely known that visual content gets more views, shares and engagement than social posts that don’t include images, video […]
Oct 13, 2014
5 Tips on Making Over Your Social PR Strategy
“Our silver bullet used to be the media,” Heidi Sullivan (SVP, digital content at Cision) said at the start of […]
Oct 9, 2014
Seek Or Shout closing on October 29
Cision has decided to discontinue Seek Or Shout—the free community site that has been instrumental in helping PR, marketing and […]
Sep 25, 2014
Reach influencers with Cision’s new Automotive Pitching Kit
For many of us, fall is about color-changing leaves, pumpkin-flavored everything and fantasy football rosters. For automotive influencers and their […]
Sep 11, 2014
Measurement Week Series: Q&A With Kara Eddy, Research Director
AMEC Measurement Week presented by Cision and Vocus hits New York City in just four days. In anticipation of […]
Sep 3, 2014
Measurement Week series: Q&A with Czar Yobero, media data analyst
AMEC Measurement Week presented by Cision and Vocus kicks off in New York City in a mere 12 days. (Be […]
