Contributors

About

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

Aug 20, 2014

Getting to Know Your Journalist: 3 Tips to Connect

Earned media is worth its weight in gold, but it's hard to get. Instead of making cold pitches, connect with your industry's top reporters. It's a short three-step process, but it could produce results long into the future.
Aug 13, 2014

5 Reasons Press Releases Get Shot Down

Press release distribution services are getting pickier about what they publish. Get the awareness and publicity you seek by avoiding these five red flags that will lead to your press release being declined.
Aug 6, 2014

5 Ways to Establish Yourself as an Industry Expert

You know your industry like the back of your hand, but how can you be known as an industry expert? It's easier now than ever. Use the following tactics to show reporters and consumers that you're at the top of your field.
Jul 30, 2014

Save Time by Automating These 5 PR Tasks

The amount of responsibilities a PR pro has can be overwhelming. What if there was a way to automate some of those tasks? Ah...but there is! See five ways technology can help you do PR more efficiently.
Jul 23, 2014

Turn Pitches Into Publicity With 4 Journalists’ Tips

When it comes to getting a reporter's attention, many PR folks find it near impossible to stand out. Four reporters share their secrets for how to create standout pitches that are likely to deliver publicity.
Jul 16, 2014

Do PR Pros Need to Know How to Market (and Vice Versa)?

Once upon a time, there were PR professionals, and there were marketing professionals. Now, there’s plenty of overlap among the two. Having cross-function skills will only help. Here's what you need to know.
Jul 10, 2014

A Step-by-Step Guide to Calculating Press Release ROI

PR pros face pressure to show bottom-line results. If sending a release doesn’t result in a direct sale, how can you calculate ROI? Follow this step-by-step guide to easily measure your press releases' bottom-line performance.
Jun 25, 2014

4 Ways Social Can Make Your Brand’s News More Engaging

To maximize reach, online news releases should be shared on all your social media accounts. But don't click the “share” button and leave the update as-is. Here are four ways to use social to make brand news more engaging.
Jun 20, 2014

3 Hot Social PR Trends and How to Use Them

Too few companies really leverage the connection between social media and PR, even though they play so nicely together. Use these tips to take advantage of three of the industry's hottest social PR trends.
Jun 11, 2014

4 Ways to Use Social to Increase News Release Reach

It has never been easier to increase the reach of your news release, thanks to social sharing. Do you know the best ways to do so? Use these four best practices to reach a bigger, more targeted audience.
Jun 4, 2014

The Perfect News Release Angle Is Trending Now

Coming up with topics for a news release can be difficult...if you don't know where to look for inspiration. Learn to identify trends, find news stories and create news that make strong, effective news releases.
May 28, 2014

5 Tips for Writing Standout Press Releases

Want to deliver more marketing results? Integrating press releases into your marketing mix can help immensely...if the press releases are used correctly. Maximize press release effectiveness with these five tips.
May 21, 2014

Free vs. Paid Press Release Distribution: Which Wins?

Do free press releases perform as well as paid press releases? No, and it's not particularly close. See how free press releases stack up to paid press releases when it comes to benefiting your business.
May 14, 2014

9 Tips for Leveraging Owned, Paid and Earned Media

You want more leads, right? Find new customers using three channels: owned, paid and earned media. See the difference between the media and deliver results from each of them using three top tips for each channel.
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