Contributors

About

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

Dec 24, 2014

6 Tips for Using Social to Amplify Press Releases

The more people who view your press release, the more website traffic you’ll get. But how do you attract readers […]
Dec 17, 2014

How to Tell Your Story Through Public Relations

A successful marketing or public relations campaign should center around a story. Whether you’re telling the story of the launch […]
Dec 10, 2014

5 PR Activities You Should Do to Prepare for 2015

Before you dive into a month of holiday parties and end of year madness, take some time to survey what […]
Dec 3, 2014

#SocialMediaFail: Everything You’re Doing Wrong on Social

Tell me if this sounds familiar: you spend time on Facebook and Twitter every week — maybe 10 minutes or […]
Nov 26, 2014

7 Things PR Pros Should Be Thankful For

This time of year, I like to reflect on those things that I’m grateful for. To that end, let’s look […]
Nov 19, 2014

10 Last-Minute Holiday PR & Marketing Ideas

Did you put off your holiday communications plan, thinking you still had plenty of time to deal with it in […]
Nov 12, 2014

Not Using Press Releases? Here are 6 Reasons You’ll Regret It

It still amazes me when I meet business owners who don’t use press releases to get the word out about […]
Oct 22, 2014

How to Tailor Your Content to PR Campaigns

Want delicious results from your public relations and content creation efforts? Link the two together. Here are three strategies that will help you achieve greater success with your PR campaigns and content marketing.
Oct 8, 2014

5 Headline-Writing Strategies That Boost Press Release Reads

Wish your press releases got more reads? With thousands of press releases sent each day, you need a strong headline to stand out. Boost press release readership with five headline-writing strategies.
Oct 1, 2014

5 Ways PR Has Changed Since 1999…and Why Now’s Better

How much has PR changed since the turn of the century? More than enough for most PR professionals. See five of the biggest changes PR has seen and why those changes actually are better for today's PR pros.
Sep 24, 2014

How to Use Big Data in PR

Big data isn't just for marketers. PR pros can use big data, too. They just have to know what to look for. Here are 4 areas to track, a list of tools to help and advice for what to do after you collect your data.
Sep 17, 2014

4 Ways to Offend a Journalist on Social Media

Social media gives you unrestricted access for engaging journalists. But if it's not used properly, you can annoy them. See four common social media habits that will put you on a reporter's bad side.
Sep 10, 2014

How to Decipher Press Release Data and Analytics

Press releases are only as good as the results, but analytics can be confusing. Cut through the clutter of press release data by looking at these six most important analytics and what they mean about your releases.
Sep 3, 2014

10 Tips to Ace Your First Television Interview

You pitched and landed a TV interview. Congratulations! Now what? Chase away your butterflies by familiarizing yourself with these 10 tips that will help you ace your first television interview and put your brand in a great light.
Aug 27, 2014

Why Local PR Beats National PR…and 4 Tips for Getting It

If your goal is The New York Times, you might want to aim closer to home. See the benefits of local placements, get tips for earning local coverage and learn best practices for turning local into national news.
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