Contributors

About

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

Apr 21, 2015

How to Use Word-of-Mouth Marketing

When it comes to marketing, nothing beats people telling others about your brand. No advertising, no paid placement beats the […]
Apr 15, 2015

Steal These 9 Ideas to Inject Visual Appeal Into Press Releases

Let’s face it: a press release on its own is okay, but having a visual component really gives it that […]
Apr 1, 2015

Why You Need an Online Newsroom

You put so much effort into writing press releases and pitching the media, so why wouldn’t you take the extra […]
Mar 25, 2015

5 Signs a Site or Blog Isn’t A Good One to Pitch

When it comes to finding public relations opportunities, the more sites that talk about your brand, the better, right? Not […]
Mar 18, 2015

How to Ride a News Trend Wave With Your Press Release

Running dry on press release topics? Look for inspiration in today’s headlines. You can get ideas for your press releases […]
Mar 10, 2015

What Journalists Want From You

You want something from journalists. You want them to write about your brand. Put your name in shining lights. Make […]
Mar 3, 2015

10 Top-Notch Hashtags to Follow to Bone Up on PR

If you use social media to get smart on subjects you’re inexperienced in, Twitter hashtags can help you bone up […]
Feb 18, 2015

4 Places to Share Every Press Release

Every press release you publish has the potential to be a promotional tool for your business. The problem is, you […]
Feb 11, 2015

How to Get a Juicy Quote for Your Press Release

Of all the written components of a press release, the quote is second to only the headline in terms of […]
Feb 5, 2015

How to Find the Right Journalist to Pitch

When it comes to finding journalists, reporters and bloggers who are interested in sharing your company news with their audience, […]
Jan 27, 2015

5 Ways to Amplify Press Releases Without Spending a Dime

The success of your PR campaign relies on your ability to help it get a farther reach. Simply publishing a […]
Jan 20, 2015

5 Things You’re Doing Wrong With Press Releases

You write press releases to get attention for your company, and yet they don’t send any traffic to your site. […]
Jan 13, 2015

4 Things to Monitor About Your Brand Online

All your marketing and PR efforts are for nought if you aren’t paying attention to what others are saying about […]
Jan 7, 2015

How to Connect With Social Media and Blogging Influencers

Even the smallest business can reap benefits when a highly influential person talks about the brand. These influencers can be […]
Dec 31, 2014

6 Resolutions to Ensure PR Success in 2015

I’m big on making resolutions at the start of a new year. They’re great for putting my focus on what’s […]
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