Contributors

About

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

Aug 20, 2015

5 Questions You Need to Answer Before Publishing a Press Release

As you walk through the steps of publishing a press release through an online distribution platform, you’re going to need […]
Aug 12, 2015

How to Handle a Negative Tweet About Your Brand

If you’re paying attention to what’s being said about your brand on Twitter, you’re staying on top of both the […]
Aug 5, 2015

4 Ways to Establish Yourself as a Thought Leader Through Guest Blogging

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. At that […]
Jul 30, 2015

Establishing Goals for Your Press Release

As I’ve said before: having the right expectations for your press release plays a huge role in setting it up […]
Jul 21, 2015

5 Ways to Get More Blog Reads With Social Media

Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, […]
Jul 15, 2015

How Tweetchats Boost Your Brand

Looking for a way to stand out as a thought leader, connect with leads and develop strong partnerships? A Tweetchat might be the tool for you. See how it can help!
Jun 30, 2015

5 Social Media Hacks You Need to Know

As the hottest social media network du jour changes, so do the tips and tricks we use to master this […]
Jun 23, 2015

5 Things to Expect From Publishing a Press Release

As I said in a recent article, the success of your press release campaign relies heavily on you having the […]
Jun 16, 2015

4 Things to Measure in Your PR

It frustrates me when people tell me their marketing or PR isn’t working. I dig deeper, asking what they’re doing, […]
Jun 9, 2015

3 Data Points Your Social Media Depends On

When you’re trying to determine the ROI of your social media efforts, you’ve got to know where to look. Simply […]
Jun 4, 2015

Press Releases: A Bajillion New Sales Overnight?

There are plenty of reasons to use press releases as part of your overall marketing and PR strategy. The smart […]
May 27, 2015

5 Tips to Digitizing Your Media Kit

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital […]
May 20, 2015

How’s Your Press Release Call to Action?

In the content marketing world, there’s a lot of buzz about having a strong call to action. Without one, your […]
May 12, 2015

How to Drive Web Traffic With Social Media Analytics

Let me just say up front: I’m not a numbers person. I withered in my statistics class in my MBA […]
May 7, 2015

Drive Blog Traffic With These 4 Content Marketing Tools

When it comes to content marketing, there’s a lot of “been there, done that” out there. After all, everyone’s blogging, […]
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