Contributors

About

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

Dec 1, 2015

3 Ways to Clean Up Your Social Media Strategy

Is your brand due for a little end-of-year straightening up? Follow these three tips to prepare your social media strategy for the year ahead.
Nov 25, 2015

5 Must-Have Types of Content Marketing

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types […]
Nov 18, 2015

The Latest & Greatest Social Media & Marketing Tools

It’s exciting to see so many tools to help us be better at social media and content marketing, though it […]
Nov 11, 2015

5 Tips to a Successful PR Pitch

Dreaming of a major website or newspaper writing about your brand? You won’t get there unless you learn how to […]
Nov 5, 2015

4 Ways Your Press Release is Missing the Mark

Annoyed that nobody read your press release and that journalists don’t give a hoot? Before you start pointing the finger at […]
Oct 29, 2015

5 Scary Facts About Businesses and Social Media Marketing

This month, it’s not the ghosts and goblins that are scaring me, but the businesses who are still abusing social […]
Oct 20, 2015

Why You Should Network More to Get Press for Your Business

You want journalists to write about your business. You’ve pitched countless journalists, but nobody’s biting. You’re ready to give up […]
Oct 15, 2015

Are You Really Listening on Social Media?

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re […]
Oct 7, 2015

5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier

If you want to increase the odds of getting a journalist to write about your company’s news, you’ve got to […]
Sep 29, 2015

MTs, Priority Newsfeed & Messaging. Oh My! The Latest Changes to Social Media

It seems like as soon as we get used to one change in social media, there’s already another one. And […]
Sep 23, 2015

How to Win Awards & Accolades to Generate PR

When it comes to getting the attention of the media for your company, there’s absolutely nothing wrong with tooting your […]
Sep 16, 2015

4 PR Myths Every Business Needs to Know Ain’t True

It’s a shame what people believe about public relations simply because of myths that are perpetuated by others. Don’t be […]
Sep 9, 2015

4 Reasons Your Assistant Shouldn’t Manage Your Social Media

Need to outsource your social media efforts? You might not want to hand it to your assistant, even if she is a digital native. Here are four reasons why.
Sep 3, 2015

How to Keep Your Communication Chugging While Out of the Office

One of the things I truly love about modern-day communication is the fact that so much of it can be automated. […]
Aug 25, 2015

Should You Hire Someone to Manage Your Social Media?

You know you need a presence on social media, and you’ve done your best to update your profiles regularly… but […]
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