Contributors

About

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

Mar 23, 2016

Are You Juggling Too Many Social Media Sites?

Social media management has become a hamster wheel for many: lots of work with little to no payoff. If you’re […]
Mar 16, 2016

How to Engage Influencers (& Get Them To Care About You)

Public relations is a tough job. You have to fight to get journalists and influencers to care about your story, […]
Mar 9, 2016

3 Ways to Humanize Your PR Story

Pitching a journalist (or 10) and not hearing back can be disheartening. Yes, you understand that journalists are crazy busy […]
Mar 2, 2016

How to Make Smart Marketing Decisions Based on the Right Analytics

With so much data available, communication professionals may feel overwhelmed. Make better decisions and drive future campaigns by focusing on the right analytics!
Feb 24, 2016

Apply These 7 Content Tips to Client Communication

There are thousands of articles available online to help you become a better marketing writer or blogger. But the problem […]
Feb 18, 2016

How to Really, Really Get to Know Your Audience

What's one secret to successful marketing? Understanding your audience. Learn how to get to know who they are, what they like and where they spend time online.
Feb 10, 2016

6 Tips for Creating Shareable, Loveable Content

Ever feel like you’re publishing blog content to an empty theater? It can be frustrating when you don’t get clicks, […]
Feb 3, 2016

If Twitter Removes Character Limit, How Will Marketers Benefit?

There’s a lot of buzz around Twitter right now. Rumors are circulating that the social media site will lift the […]
Jan 27, 2016

4 Steps to Pitching a Journalist

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components […]
Jan 20, 2016

4 Signs It’s Time to Invest in PR or Marketing Technology

If you’ve been cheaping out and trying to DIY all the marketing or public relations tasks for your company, you’re […]
Jan 15, 2016

4 Essential Shares for Your Social Media

I see a lot of social media streams with the same types of content over and over, usually self-promotional shares […]
Jan 7, 2016

What Are Your Social Media Marketing Resolutions for 2016?

I’m big on setting resolutions for my business every January. And no, they’re not vague goals I’ll never achieve like […]
Dec 23, 2015

4 Gifts Managing Your Own PR Provides

Managing your own PR may provide you with more gifts than you think. Here are four things about your PR strategy you can be thankful for as you head into 2016.
Dec 16, 2015

How to Hire a PR Consultant for Your Business

If DIY-ing your own press releases, media pitches and PR management isn’t an option for your brand, it’s time to […]
Dec 8, 2015

3 Press Release Headline Examples That Put People to Sleep

Look, man, if writing press release headlines was easy, everyone would do it. It takes effort to get a reader’s […]
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