Contributors

About

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

Jul 20, 2016

Mid-Year Check-In: How Are Those Marketing Goals Coming?

Let me guess: in January, when the year was shiny and new, you were so excited to create New Year’s […]
Jul 13, 2016

Should Social Be Part of Your Pitching Strategy?

Years ago, the only way to reach a journalist was to call, send a letter or stalk her in person. […]
Jul 6, 2016

Let Freedom Ring: 3 Marketing Tasks to Automate

This month, freedom is on all our minds. While Independence Day may be more about securing our freedom from England […]
Jun 22, 2016

5 Types of Social Media Shares (and How Often to Post Them)

When it comes to a successful social media campaign, diversity is key. That means that rather than posting promotional update […]
Jun 15, 2016

When It Comes to PR, Be Like a Cat, Not a Dog

I have two cats and a dog, so I spend more time than I’d like to admit watching them. It’s […]
Jun 8, 2016

Keep Your Ear to the Ground: Grow Your Community Through Listening

Last week, I talked about how not listening on social media could seriously jeopardize your business. Now I want to […]
Jun 1, 2016

Why NOT Listening on Social Media Could Cost You Your Business

If you’ve ever been accused in a relationship of not listening, you know that there are consequences to your inattention. […]
May 25, 2016

Even More Social Media Experts Weigh In with Top-Notch Advice

Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful […]
May 18, 2016

4 Ways to Find the Right People to Follow on Social Media

Are you following the right influencers and industry leaders on social? Learn why quality outweighs quantity and get tips on how to choose who to follow.
May 11, 2016

5 Mistakes Newbies Make With Their Press Releases

If you’re new to marketing your business and have heard that press releases are the bee’s knees, keep reading. There […]
May 4, 2016

Should You Worry About Google Penalizing Your Website?

Every few years, Google throws out an announcement that turns marketers on their heads. Most recently, its attention has been […]
Apr 20, 2016

4 Sources to Find the Right Reporters to Pitch

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a […]
Apr 13, 2016

Taking Your Social Media to the Next Level: 6 Experts Weigh In

You’ve set up a social media monitoring system. You’re updating your social sites daily, if not more frequently. Now you’re […]
Apr 6, 2016

4 Mistakes That Keep You From Being a Reporter’s Top Resource

Being quoted by a reporter or blogger is one of the best ways to get media attention with minimal effort. […]
Mar 30, 2016

6 Tips to DIYing Your Own Crisis Communication

Not every company needs to hire a PR firm to manage its crisis communication. If you’ve got a solid marketing […]
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