Contributors

About

Susan Guillory is the president of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She frequently blogs about small business and marketing on sites including Cision, Forbes, AllBusiness, Small Business Trends, The Marketing Eggspert Blog and Tweak Your Biz. Follow her on Twitter @eggmarketing.

Nov 16, 2016

4 Ways to Align Your Content Marketing with Your Holiday Promotions

Don't forget to include content marketing in your holiday communications to-do list. Here’s how to tie content and promotions together in time for Black Friday.
Nov 8, 2016

How to Find and Work with Brand Evangelists

When developing your influencer marketing strategy, don’t forget about an obvious but often-underutilized resource: Your brand evangelists.
Oct 28, 2016

4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)

From the time we’re children, we are taught that fears are bad. But in business, some fears are actually healthy for you...if you know how to harness them.
Oct 18, 2016

How to Come Up With Sound Bites for an Interview

Don’t spill your entire life story during an interview. You need a carefully constructed sound bite that sums up your mission in an easy-to-remember manner.
Oct 14, 2016

Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them

If it feels like your marketing campaigns are zombies and your audience is a ghost town, here are tips that will bring your communications back from the dead.
Oct 5, 2016

Livestreaming, Pokemon Go & Branded Content: Marketing Trends to Stay on Top of

It’s important to stay ahead of the marketing curve. Here are three communication trends you need to be aware of as we head into the final quarter of the year.
Sep 21, 2016

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Marketing a business doesn't have to be time-consuming. If you know where to focus your energy, you can handle essential marketing tactics in five hours a week.
Sep 13, 2016

4 Tips for Acing Your Professional Headshot

What does your professional headshot say about you and your brand? These tips will ensure yours says you’re someone people can trust with their business.
Sep 7, 2016

Back to School: 4 Resources to Brush Up on Marketing

With the kids back in school, learning is in the air. Even if you have no intention of sitting in […]
Aug 31, 2016

5 Ways to Ride the Social Journalism Trend

Today's journalists are more open than ever to connecting with PR sources via social media. Here are 5 tips to help you be that source.
Aug 26, 2016

How to Score a 10 in the Email Marketing Games

Trends in email marketing may change as new technologies come on the scene, but best practices can never steer you wrong. Here are 4 best practices to help you win at email marketing.
Aug 17, 2016

Creating, Distributing, & Amplifying Your Press Release

There’s far more to press releases than writing. Here are three components of a successful press release strategy: Creation, Distribution and Amplification.
Aug 10, 2016

5 Hacks to Faster Content Creation

Content is moving at the speed of light these days. It sometimes feels like all you do is create blog […]
Aug 3, 2016

How to Power Your Own PR

While journalists certainly are an important component of the public relations equation, I feel like we’ve come to rely on […]
Jul 27, 2016

How to Make Your Next Marketing Campaign Even More Successful Than the Last

You have a big marketing campaign coming up and you really need to make a splash with this one. So […]
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