About
Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data. Connect with him on Twitter: @sethgilpn
Contributors
Jan 9, 2018
How to Drive Traffic & Lift Awareness With 8 Types of Content
Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer's journey.
Dec 6, 2017
How to Spearhead The Convergence of PR And Marketing
Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and […]
Dec 5, 2017
10 Types of Content That Drive Demand & Boost Engagement
Ah, the “boring press release” — we've all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy.
Oct 4, 2017
How to Use Multimedia For Better PR Campaigns
As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement.
